MARKETING
STRATEGY
Ashok Leyland begins sale of pre-owned trucks in TN
Reconditions the vehicles for sale with 6 months warranty
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UFO Moviez plans to offer 3-D films
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Watch Sivaji on board Singapore Airlines’ flights
Chennai, Nov. 28 Sivaji – The Boss, at 35,000 feet above. Singapore Airlines on Wednesday announced its association with the blockbuster Tamil film Sivaji. It has acquired exclusive rights to screen ...
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RURAL MARKETING
Conducting field studies
Marketers from diverse businesses are providing a touch-and-feel experience to rural consumers.
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MANAGEMENT
Can leaders be brands?
Leaders must stand for something. They must position themselves in such a way that they achieve expert status.
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ADVERTISING
The innovation imperative
It’s personal insights rather than ideation that pays off.
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New agency to market P&G site
Arc Worldwide has been appointed as the interactive marketing agency for P&G’s Web site Beinggirl.in. The site is a P&G global initiative for young girls to get all the information, advice and tips that they need about being a ...
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PROMOTIONS & OFFERS
Mom’s the word in new ad campaign for chyawanprash
‘Role reversal’ script features Amitabh Bachchan
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CHANNELS AND FRANCHISES
Vidal Sassoon enters India
Vidal Sassoon, the hair care consumer brand, has entered the Indian market through a distribution arrangement with Presto Industries, the marketer of the combs & hairbrushes under the hair brushes brand Roots. Presto Industries has a ...
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MARKET SHARES
Raymond eyeing 25% of women’s wear market
Building exclusive store lines; to treat outlets as an independent brand
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RETAILING
VIP brands at Maxwell stores
Maxwell Industries, part of the VIP Group, will be setting up own exclusive stores across the country under the name ‘Green Room – Ultimate Comfort Zone’. The VIP Group’s brands comprising VIP, Frenchie, Frenchie X, VIP ...
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Mega retailing – hype and ground realities
Kochi, Nov. 28 The vertical and horizontal inroads by mega retailing in the country’s business-scape have generated a whole lot of consumer concerns which are being viewed also as threats to the survival of the retail sector, which is ...
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Carrefour, Parsvnath mum on joint venture buzz
New Delhi, Nov. 28 Barely a week after Carrefour announced its plans to tie up with an Indian partner for a hypermarket foray, the markets on Wednesday were abuzz with speculation that real estate firm Parsvnath Developers is in talks with the ...
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MARKETING RESEARCH
3 Chevrolet models find top spot in J.D. Power study
Mumbai, Nov. 28 Three Chevrolet models rank highest in their respective segments in initial quality valuations in India, according to the J.D. Power Asia Pacific 2007 India Initial Quality Study (IQS) released on Wednesday. The study, ...
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BRANDS
Wagh Bakri Tea to enter new markets
Mumbai, Nov. 28 The Gujarat-based Wagh Bakri brand is entering Maharashtra with its premium leaf teas. Targeting a 15 per cent volume share in its first year of launch in the State, Wagh Bakri is adopting a 360 degree marketing strategy to tap ...
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Hakoba launches clubwear line
Mumbai, Nov. 28 Hakoba Lifestyle Ltd has launched a new brand with designer Rocky S under the name of Rocky Club. Targeting the youth with its new designer-led brand, Hakoba is expecting the line to generate revenues to the tune of Rs ...
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Reid & Taylor becomes S Kumars’ subsidiary
Mumbai, Nov. 28 The Reid & Taylor division of S Kumars Nationwide Ltd has become a subsidiary of the latter enabling a fresh repositioning for the brand. The move repositions Reid & Taylor as a high profit margin luxury brand ...
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VENTURE CAPITAL
mGinger gets $2 m funding from Draper Fisher
Provides permission-based mobile marketing
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NEW PRODUCTS & SERVICES
LVB's funds transfer facility
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