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STRATEGY
Trent, Benetton join hands for strategic partnership
Mumbai, Sept. 18 Tata Group retail company Trent Ltd has been appointed as the master franchise for the Benetton Group’s Sisley brand in India for a period of five years.A strategic partnership has been forged between Benetton and ... More

Jet Airways slots special food, fare for Durga Puja
Mumbai, Sept. 18 With the upcoming Durga Puja festival, Jet Airways has announced attractive fares to Kolkata on some of its domestic routes. The airline also plans to offer delectable Bengali specialty meals onboard select flights for the ... More

Baskin Robbins looks to team up with kids movies
Co-branding exercises successful, says CEO More

Archies dedicates a day for daughters
Kolkata, Sept. 18 Parents, gifted with one or more daughters, will now have a day to celebrate their pride, courtesy Archies — the card and merchandise company. The company has launched a celebration campaign for parents on four ... More

Brussels Air partners Jet Airways
Mumbai, Sept 18 Jet Airways announced Brussels Airlines as its new frequent flyer programme partner, said a statement on Tuesday. The programme has been made effective from Tuesday.As part of the programme, Jet Privilege members will be ... More

PROMOTIONS & OFFERS
Fanta’s new youth-oriented campaign
New Delhi, Sept. 18 Coca-Cola India, having recently announced its vision for 2010, which includes major focus on further strengthening its fizz brands in the country, is to unveil its latest campaign for the orange bubbly Fanta.The ... More

Idea Cellular’s new tariff rates
Idea Cellular Ltd has new tariff rates as low as 30 paise with new Rs 30, Rs 55, and Rs 80 Day & Night Flexi Recharge Vouchers. The customers can make calls at as low as 30 paise. The validity time will be 30 days for these new recharge ... More

RETAILING
Essar Steel retail foray reaps rewards
Mumbai, Sept. 18 Essar Steel’s venture in retailing appears to have led to a significant mark-up in sales. For the first quarter of the current fiscal, Essar Steel Hypermart revenues stood at Rs 565 crore, representing 20 per cent of its ... More

Peter England to launch family stores
Forays into premium, sub-premium segment of shirts More

MARKETING RESEARCH
New car buyers seek design, performance: Study
‘Maruti Suzuki still top brand of choice’ More

CAS disappoints consumers, says VOICE study
New Delhi, Sept. 18 More than two thirds of television consumers prefer the older cable system over the conditional access system introduced by the Government in areas of New Delhi, Kolkata and Mumbai on January 1. VOICE ... More

‘Market research gaining in importance’
As the Indian retail market expands, information relating to marketing has acquired greater significance than at anytime in the past, according to Mr R. Raghavan, Director-Retailer Service, AC Nielsen ORG-MARG Private Ltd, ... More

OUTLOOK
Whirlpool bets on water purifiers
Eyeing a 25 per cent market share in the Rs 350-crore RO-based (reverse osmosis) water purifiers market in the first year, Whirlpool of India will launch the products in all States by the year-end. At present, the products are being test marketed ... More

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