The Hindu Business Line : Thursday, August 16, 2007

STRATEGY
ESPN STAR ties up with 8 sponsors for ODIs
New Delhi, Aug. 15 Riding on India’s series victory against England in the test matches, ESPN STAR Cricket is betting on a strong viewership for the upcoming one-day internationals (ODIs). The broadcaster is understood to have tied up ... More

INSIGHT
The hunt for the Holy Grail!
Do products and services meet quality standards in India? More

On a song ...
A renewed Raga proves to be a star in Titan’s portfolio. More

Masses don’t like crass
India lives in its villages and its small towns so suggestive ads are seen to be in bad taste. More

ADVERTISING
A president and a gentleman
Brands We Live With is a new series on the stalwarts and stars of the advertising and marketing world. More

PROMOTIONS & OFFERS
Hutch bonus cards
Hutch has announced the introduction of new bonuscards for its prepaid customers in Andhra Pradesh.On purchase of cards with different denominations, a subscriber gets an additional Hutch to Hutch talk-time depending on the value of the card. - ... More

MARKETING RESEARCH
‘Economic progress has not led to better quality of life’
Mumbai, Aug 15 Patriotism amongst Indians is soaring with 89 per cent of the respondents wishing to be reborn as an Indian if they were given a choice. As the country celebrates its 60th year of Independence, The Nielsen Company conducted an ... More

BRANDS
GraceKennedy open to acquisitions in India
Launching processed foods & beverages brand soon More

PIRACY
Stiff penalties for fake drug makers
Parliament is expected to see two important legislations from the Health Ministry tabled this session. The first Bill seeks to bring in stricter punishments for spurious drug manufacturers which include a fine of Rs 10 lakh and life ... More

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Brand Quest

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
Stiff penalties for fake drug makers

Lanco Infratech concludes corporate rejig

Number of deaths in workplace on the rise

‘Economic progress has not led to better quality of life’

Small, medium biz spend on IT may rise 25%

Small borrowers still prefer informal route

MTNL readies Rs 500 cr for overseas operations

Looking back
Aug. 5-Aug. 11
Entrepreneurs eye boutique hotels

70% households without elders, says survey

Glivec case: Madras HC judgment likely today

Research-oriented cos may stay away: Novartis

Glivec-impact: ‘Thumb’s up for public health’

New search engine for researchers

Auto sector witnesses sluggish sales in July