Business Daily from THE HINDU group of publications
Sunday, June 24, 2007
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Markets (June 22)
BSE Sensex14467.36 (-31.88)
S&P CNX Nifty4252.05 (-15.35)
US Dollar (Buy/Sell)40.77 (+0.01)


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MARKETING

STRATEGY
Flat seats, mobile phones for passengers on board
Airlines line up host of in-flight goodies More

ADVERTISING
Auto majors go aggressive on marketing, raise ad spend
Narrow down on target audience to reduce spillover effect More

NEW PRODUCTS & SERVICES
Scorpio stings, in style and price
While the Scorpio Lx answers the growing customer demand for an entry level SUV with the new generation common rail diesel engine and value enhancing features, the Getaway is a niche, lifestyle vehicle. More

People movers from Tatas
Tata Motors' two new vehicles Magic and Winger will attempt to cater to the two ends of the people movers segment. More






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Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
BEML aims at cashing in on defence projects

`Securitised debt instruments - the next big thing'

Auto majors go aggressive on marketing, raise ad spend

Input cost, labour crunch worry realty developers

Looking back
Jun. 17-Jun. 23
The cross migration of retail

`Only 10-12% of malls in India successful'



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