MARKETING
STRATEGY
Coke plans a big Maaza push
Minute Maid sells one million units in first month
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ADVERTISING
Goa ad awards fest receives over 3,200 entries
Over 2,000 delegates expected on April 20-21
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MARKETING RESEARCH
SBI top spender in banking print ads
The year 2006 saw a 3 per cent dip in banking sector ad volumes in the print medium over 2005. However, according to a survey conducted by AdEx India, there was a growth of 10 per cent compared with the year 2004. While public ...
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ONLINE MARKETING
Cleartrip launches new search service
The online travel company Cleartrip on Monday announced the launch of a new product that has simplified the search for the best airfares across several airlines for any sector for an entire month. Cleartrip Calendar, a tool that will help ...
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TRENDS
One-stop shop is the way for malls now
Developers see scope for products, services catering to specific needs
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NEW PRODUCTS & SERVICES
Hyundai bullish on Getz Prime
Hyundai Motor India Ltd (HMIL) on Monday said that it had set a target of 30,000 units for its newly launched Getz Prime, in the domestic market. However, for the European market, where the company claims to have sold this model the most, it is ...
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Fiat inaugurates new facility; rolls out Palio Stile
Commercial launch tomorrow in Mumbai
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