Business Daily from THE HINDU group of publications
Wednesday, Feb 14, 2007

Cross Currency

Group Sites

Home Page - Cars
Corporate - Outlook
DaimlerChrysler plans to drive in CL-class car

Mayur N. Shah

New model may be launched in April

Bharat Matrimony

Mumbai Feb. 13 DaimlerChrysler India is about to launch its top-of-the-line Mercedes CL 500 as the latest addition to the existing CBU (Completely Built Unit) product portfolio in the country. The new model will be launched in April, said senior officials.

If international prices are any indication (the UK price tag of 73,700 plus local taxes levied), the company would price the super luxurious coupe on Indian roads at Rs 1.40 crore and above. The final price will be higher based on the personal choice of exterior, interior aesthetics and optional equipment.

The new CL-class will be the latest addition to the CBU portfolio of M-class, CLS, SLK, SL-class, the S range of models (S 500 & S 320 Cdi) and the Maybach. Similar to the SL range, the CL-class would have limited sales, but will play the role of a brand ambassador for cutting edge technology and design the company is globally known for. The two-door coupe is the culmination of 50 years of coupe tradition that was formally launched at the Paris Motor Show 2006.

`Best sales'

Introduction of the new model comes at a time when CBU sales have been the best-ever in 2006 at 200 units (inclusive of all the models), since the company started CBU sales in 2002. Maximum sales were reported in the M-class, CLS range followed by the SLK.

Moreover, with the introduction of luxury sports vehicle brands like Porsche, Audi and Bentley in the country, many prospective buyers are looking at that niche and exclusiveness that money can buy.

More Stories on : Cars | Outlook

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page


Stories in this Section
Belt of torrential rain moving to East

Vodafone offer for Essar stake in two weeks
Infrastructure sharing, viable option for telecom industry
Orange open to acquisitions in India
Will valuation go up for other telcos?
Runaway prices
Lanco Infra, Jindal Steel buy Globeleq interest in Sasan
POSCO land acquisition delayed
DaimlerChrysler plans to drive in CL-class car
Bajaj eyes Rs 10,000-cr turnover
TCS' China venture takes off
Jain Irrigation: Betting on Budget
Bonds tumble as market presses panic button
`Students looking beyond IT jobs this year'
RBI acts to rein in inflation
CRR hike impact: Analysts expect shaky start today
Biggies in race for Delhi airport rail link project

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line