MARKETING
STRATEGY
Big changes to smaller sibling
Close on the heels of launching the redesigned and more refined new variant of the Pulsar 180 DTS-i, Bajaj has also introduced a refurbished version of its smaller-engine 150 DTS-i twin. Most of the changes to the new 150 DTS-i are identical to ...
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Bajaj kick-starting a new shopping experience
To distinguish its customers in the premium performance bike segment, Bajaj is setting up exclusive Probiking outlets that will offer a whole new ambience and buying experience for the biker.
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Suguna Poultry launches fast-food chain
First `Rail Road' outlet launched in Bangalore
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NEW PRODUCTS & SERVICES
ICI launches new paint product
The decorative paint industry is hoping for a higher business trajectory due to the booming constructing activity across the country. "Paint industry normally will record a market expansion that will be double the GDP growth. ...
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