MARKETING
STRATEGY
Can Britannia bite back?
Britannia is slowly but surely clawing its way back to a position where it has started asserting itself in the biscuits market.
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Oxford bookstore's `FLASH' club
Oxford bookstore has launched a film and photography club called "FLASH" which will be a platform for panel discussions, debates, fan clubs, and screening of popular films. It will guide students interested in taking up films ...
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Packet tea market set to witness price war
Fallout of Tata Tea reducing rates for Agni brand
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M-COMMERCE
Brand Portrait, ActiveMedia tie-up
Brand Portrait Digital has tied up with ActiveMedia Technology to help marketers use mobile phone marketing to their advantage. The two partners have created a communication platform (shortcode 3636) that can be used by various ...
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ADVERTISING
Sify sends in a Trojan Horse
Sify and O&M delve into a Greek classic to come up with an innovative DM campaign.
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Mobile sector plans subscriber id awareness ad drive
Legislative support sought to enforce submission of correct info
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Stark Comm wins certificate
Stark Communications Pvt Ltd, a city-based advertising agency, has won a finalist certificate at the New York Festivals 2006. The agency has won a finalist certificate for the second year in a row. It was a brand campaign for CGH ...
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PROMOTIONS & OFFERS
Serving up a feast
It's not just TRPs, it's the quality of association. With its connotations of hip, happening and affluence, tennis is the rising favourite for big-bucks sponsorship.
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Moveo m-Coupons
Bangalore-based mobile product firm Moveo Systems announced the deployment of m-Coupons at the retail outlet, The Forum Mall. The firm plans to offer the m-Coupons for travel too. Over 90 retail outlets in the Forum Mall, spanning ...
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DIRECT MARKETING
Supreme Alloys plan to retail TMT bars
The construction steel maker Supreme Alloys is trying to see an opportunity in the ongoing ceiling of commercial shops in Delhi residential areas and is launching a plan to open 200 booking centres in the National Capital Region ...
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MARKET SHARES
GTC bets big on low tobacco cigarette
Unveils low tobacco product `Loe Tabac'
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RETAILING
Kwality Group looks to expand, consolidate
The Delhi-based Rs 70-crore Kwality Group has made consolidation its agenda in order to meet the requirements of the demanding Indian customer. "Restructuring is the need of the hour. If one wants to beat the prevalent cut-throat competitions ...
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Bharti to disclose retail venture plans on Oct 10
In talks with international, domestic companies
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Rajesh Exports to roll out retail venture
The city-based jewellery exporter Rajesh Exports Ltd will roll out its Rs 100-crore retail venture across the country by Diwali. Mr Rajesh Mehta, Chairman, Rajesh Exports, said the company will convert the 30 Oyzterbay standalone ...
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BRANDS
Brand Factory, Pantaloon's new retail format
To offer fashion brands at factory prices, without compromising on shopping experience
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Gini & Jony opens 4 new factories
Gini & Jony Apparel Pvt Ltd has announced the opening of four new factories — two in Daman, measuring 80,000 sq ft and 20,000 sq ft and two in Baddi in Himachal Pradesh measuring 70,000 sq ft and 20,000 sq ft respectively. These new ...
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STANDARDS & BENCHMARKS
Tea buyers concerned at adulteration
The Tea Buyers Association here has said that it is a matter of concern to the tea sector that adulterated teas including in packets are freely marketed in the State. Addressing the 33rd annual general meeting of the association, its ...
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PEOPLE
Justice Dwivedi sworn in as MRTPC chief
Justice Mr Om Prakash Dwivedi, a retired Judge of the Delhi High Court, swore in as the Chairman of Monopolies and Restrictive Trade Practices Commission (MRTPC) here on Tuesday. An official release said that the Chief Justice ...
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NEW PRODUCTS & SERVICES
ICI Paints unveils Inspira
ICI Paints has launched Inspira, 4-wall finish super premium paint, in the Kerala market. The product is available in 20 exclusive shades. Each shade is created by interplay of two shades (basecoat shade and topcoat shade). ...
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Tata LPK 407 launched in Kerala
Tata Motors has introduced its light commercial Tipper LPK 407 in the Kerala market here on Wednesday. The Tata LPK 407 is targeted at applications in the construction and mining industries. Equipped with power steering, a first ...
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BIG 92.7 FM launched in Chennai
BIG 92.7 FM, the FM radio venture of Adlabs Films Ltd, backed by an investment of Rs 400 crore, will roll out 45 radio stations by March 2007, according to Mr Tarun Katial, its Chief Operating Officer.Speaking at the launch of BIG 92.7 FM in ...
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