Financial Daily from THE HINDU group of publications
Friday, Mar 03, 2006
Financial Daily from THE HINDU group of publications Friday, Mar 03, 2006 |
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Industry & Economy
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Tourism Marketing - Promotions & Offers States - Maharashtra Malaysia hopes to woo 3.5 lakh Indian visitors Our Bureau
Pune , March 1 Tourism Malaysia has kicked off a Rs 12-crore campaign in India as part of the country's 50th year of independence. The promotion campaign is expected to attract an estimated 3,50,000 Indians to Malaysia in 2007 when the celebrations kick off, Mr Mirza Mohammed Taiyab Beg, Deputy Director-General, told reporters here.
`TRULY ASIA'
Malaysia, which is being positioned as `Truly Asia', by the tourism promotion body of the country is seeing escalated tourist interest over the last few years due its enticing mix of tradition and culture set against a very modern backdrop, Mr Beg said pointing out that the country has offerings for tourists of every budget and with an array of interests. "From family holidays to exotic honeymoon destinations to fun and adventure, the country has everything," he said. The Visit Malaysia Year 2007 campaign has chosen to kick off the effort from India and is an effort to position the country as the preferred international tourist destination. "The Tourism Ministry expects to attract more than 20 million global visitors through this campaign,'' Mr Beg said.
INDIAN SPEND
According to information available with Malaysian tourism authorities, Indians spend on an average just over $490 over an average stay period of 4.4 nights. "Indians are largely in-transit visitors so they don't have the time to spend on shopping or leisure," Mr Beg said. "Once they move away from Kuala Lumpur to other destinations like Langkawi, their spends will go up and we intend to promote these destinations," he said. "We intend to attract more high-end tourists who will spend more and stay for longer periods," he added. Indians spend on an average $85 million annually in Malaysia. In addition to the traditional holidays, the country will also use its 210 golf courses to attract golfers from across the country and will also woo the MICE segment, Mr Beg said.
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