Financial Daily from THE HINDU group of publications
Thursday, Jan 12, 2006


Group Sites

Industry & Economy - Radio/TV
Marketing - Promotions & Offers

Dish TV offers no-subscription package

Our Bureau

Bangalore , Jan. 11

DISH TV, a leading direct-to-home service (DTH), on Wednesday, announced a package that will offer its subscribers to view 40 channels without any monthly subscription fee.

The subscribers of the `dish freedom package' also have an option to increase the number of channels by upgrading to the next entertainment package offer at a nominal subscription fee. Mr Sunil Khanna, CEO of Dish TV, said, that "Our research indicates that there are large numbers of consumers in smaller cities who first purchase a set top box (STB) to watch fee-to-air channels and subsequently wish to migrate to subscribe to `pay channels'.

However, free-to-air STBs set top boxes being sold in the market result in disappointment for such consumers, as the ordinary boxes are not capable or compatible of receiving `pay channels' and, thus, make the entire investment of such consumers redundant."

The viewers can now make enjoy watching their favourite programmes by making a one-time investment of Rs 2,690 for the digi-box, and watch over 40 channels. Dish TV has also come out with more packages, which gives consumers access to more channels by paying as low as Rs 2 two per day for a package of 60 channels or Rs 5 five per day for a package of over 75 channels.

More Stories on : Radio/TV | Promotions & Offers

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Fresh system to lift mercury in North

Left seeks restoration of 9.5% interest rate on EPF
Relocating tribals from sanctuary
Bauxite mining plan infuriates tribal belt in Vizag
Work on foundry parks in Coimbatore to begin soon
ONGC submits report on discoveries
Delay in dredging at Kochi worries Petronet LNG
DG Hydrocarbons set to finalise disclosure norms for new oil and gas finds
Electricity Tribunal allows PowerGrid to execute M.P. project at higher cost — Sets aside CERC order on `cost ceiling'
Productive year for VSP
Textile sector needs more reforms, investment — IMF study scenarios give little cause for cheer
Dish TV offers no-subscription package
Corporates must shed feudal mindset, says Ranbaxy chief
Jamnalal Bajaj meet in Mumbai
CSI student chapter meet in Thiruvananthapuram
Helmet to come with bike in AP
Parsvnath to adopt eco management system
TN govt to build land bank to meet demand from industries
Workshop on construction engg at Kochi
Scramjet: ISRO makes major breakthrough
Chidambaram promises to simplify fringe benefit tax — `Non-navratna disinvestment on track'
Bids for MUL stake: Banks, FIs take cautious approach
Concern over insurance scheme for BPL families in Kerala
All BPL families to get rice at Rs 3 a kg in Kerala
Auto show set for big launch today — Rs 440-cr business deals likely to be accomplished
Call for sustainable corporate growth
Royal Sundaram takes Rs 9-cr hit due to floods
Reliance Capital, TV 18 team up to fund Yatra

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line