The Hindu Business Line : Wednesday, June 08, 2005

Federal Bank(Aluva) ties up with AIMS for online booking
THE Aluva-based Federal Bank, in association with the Amrita Institute of Medical Sciences (AIMS), has launched online registration system for its customers to avail themselves of the health services provided by AIMS. The service - ... More

ESPN bags 3-year telecast rights for hockey matches
ESPN-Star Sports has signed an exclusive three-year telecast deal for all international matches under the aegis of the Indian Hockey Federation (IHF). Under the agreement, ESPN-Star Sports will broadcast and market IHF Hockey Package, including ... More

BSNL offers tele-voting services
BSNL is betting on value-added services by offering tele-voting services to popular interactive television shows. It had most recently tied up with Star Plus for KBC 2. Speaking to newspersons, Mr R.L. Dubey, Director (Planning), BSNL, said it ... More

Sahara Computers launches desktop PCs at Rs 9,999
SAHARA Computers and Electronics Ltd (SCEL), a joint venture partnership between the South African IT major, Sahara Computers (Pty) Ltd, and Sahara India Pariwar, on Tuesday announced the launch of a wide portfolio of IT products in the Indian ... More

DHL Express opens service centre for retail customers
FOCUSSING on reaching out to customers and making it more convenient for them to ship their parcels, DHL Express has opened a service point in the city for its retail customers. The service point, located on Peddar Road, in Mumbai, would be ... More

M Corp in expansion mode, enters handset market
M CORP Global said on Monday that it is in the expansion mode, having bid for six additional unified access licences. "In fact, we have applied for six new unified access licences to the Department of Telecom to ramp up our presence in North ... More

IPR

Patent-based ABS regime may reduce R&D investments
A PATENT-based Access and Benefit Sharing (ABS) regime may substantially decrease investments in research and development in biotechnology and pharmaceutical fields. Nations considering adoption of the regime must bear this in mind during ... More

ADVERTISING

Aaren Initiative to handle more Tata Indicom circles
AAREN Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has been awarded the outdoor business of Tata Indicom's Madhya Pradesh and Chhattisgarh circles. Aaren Initiative had also won, earlier this year, the ... More

Channels not charging high ad rates for new game shows — Banking on in-programming placements
THE three mass Hindi entertainment channels are banking on three big shows — KBC 2 on Star Plus, Fame Gurukul on Sony and Business Baazigar - The Next Big Entrepreneur on Zee — to boost their television rating points and shore up the ... More

MARKETING RESEARCH

`More the options, less the satisfaction'
CAN too much choice hurt? Cogito Consulting, FCB Ulka's consulting arm, has conducted a study on why many people end up unhappy rather than pleased when options expand or are overabundant. The study `Choice Behaviour' distinguishes between ... More

NEW PRODUCTS & SERVICES

Kinetic unveils Italjet scooters
KINETIC Motor Company, on Tuesday said that it would sell seven new scooters over the next two years, which would help to turn around the company's financial performance. The company unveiled seven Italian-designed scooters, with three of ... More

Australian cookies launched in Kerala market
KOCHI: UNIBIC, Australia's speciality biscuit manufacturer, has announced the launch of two cookie brands - Anzac and Bradman - in the Kerala market here on Tuesday. The company has set up a Rs15-crore production facility at ... More

Konica Minolta launches colour printers — Enters into marketing tie-up with HCL Infinet
KONICA Minolta Printing Solutions today announced its entry into the Indian market with the launch of its range of colour printers. HCL InfiNet, a wholly-owned subsidiary of HCL Infosystems, will market and distribute these printers in the ... More

Brand Quest

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