Financial Daily from THE HINDU group of publications
Friday, Mar 04, 2005

Port Info

Group Sites

Marketing - Advertising

IT sector's TV ad spend jumps to Rs 117 cr

Our Bureau

Chennai , March 3

THE information technology sector's TV ad spends shot up 237 per cent in 2004 to Rs 117.3 crore, from Rs 34.8 crore in 2003, according to a report by AdEx India, a unit of TAM Media Research.

The laptops/notebooks category grew a massive over 2,800 per cent, even then only managing to account for 10 per cent of the sector's total TV budget. That's because it grew from a small base of less than Rs 50 lakh in 2003.

The dominant category was chips and microprocessors, with 37 per cent of IT's TV advertising pie in 2004. Not surprisingly then, Intel topped the list of companies with nearly a third of the spend. IBM was a distant second, with 9 per cent, with Microsoft, Hewlett Packard and Sun Microsystems third with 8 per cent a piece.

Corporate image-computer and software were the number 2 and 3 categories, respectively, with shares of 21 and 12 per cent.

The IT sector's TV ad budget has grown in 2004 after consecutive dips in the previous two years, says the report.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Emami plans to focus on fast-moving health goods

Competition panel taking shape
HC orders status quo over trademark, brand in Shaw Wallace case
CII beauty & wellness meet
Online ad market to touch Rs 100 cr
IT sector's TV ad spend jumps to Rs 117 cr
LG targets Rs 1,200 cr from Indo-Pak series
IA to close super saver scheme
Opto Circuits plans direct marketing push
Philips India to expand Arena
Hero Honda unveils 125 cc Super Splendour
Natco Pharma unveils anti-migraine drug
Tally launches VAT software
Instant snack from ITC Foods
Buddha's Delight
In league
Seagate into retail sales

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line