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Opto Circuits plans direct marketing push

Our Bureau

Mumbai , March 3

OPTO Circuits (India) Ltd, a Bangalore-based company, will target the non-invasive healthcare equipment market in developed countries through its 100 per cent subsidiary, MediAid. It plans to adopt an aggressive direct marketing strategy to enhance its business, both in the domestic and international markets, a company press release has said.

In tune with this new strategy, OCIL has unveiled various types of desktop monitors and new generation digital thermometers for the international as well as the domestic market.

"Our objective will be to aggressively target domestic markets and increase the revenue contribution from 5 per cent current to 30 per cent by 2007-08," said a press release, quoting Mr Vinod Ramnani, Chairman and Managing Director, OCIL.

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