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Sunday, February 20, 2005

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STRATEGY


HAL shows off `Dhruv' copter to LatAm nations
HINDUSTAN Aeronautics Ltd's (HAL) star product, the indigenous multi-role helicopter `Dhruv,' is seeking to capture the South American market countries It is hoping for positive responses from the ambassadors of eight Latin American countries who ... More

Soft drink majors gear up to beat the heat
THE coming summer season could be `do or die' for the soft drink industry. Hence, it is leaving no stone unturned while gearing up for the peak season from March to October. Despite increasing prices in the second half of last year, Coca-Cola ... More

ADVERTISING


Godfrey Phillips to stop using `Red & White' on awards mascot
GODFREY Phillips India, a cigarette and tobacco products company, would soon stop using the Red and White reference on the bravery awards mascot. In fact, the word `Awards' has been taken off from this year. This is to expand the scope of ... More

PROMOTIONS & OFFERS


Jonty Rhodes to field for CC Africa
THE eco-safari operator from Africa, Conservation Corporation Africa has signed popular South African cricketer Jonty Rhodes as its ambassador to India. Late last year, CC Africa had entered into a three-way joint venture with Taj Hotels ... More

RETAILING


Chemists to restock psychotropic drugs after Govt assurance
CONSUMERS across the country will be able to access their stocks of epilepsy or anti-depressant drugs, with chemists completely calling off their decision to stop stocking psychotropic drugs. The truce follows an assurance from the Centre to ... More

Retail looks for a twist in the Budget tale
RETAIL is a sector that boasts of annual turnover of Rs 4 lakh crore, GDP contribution of 14 per cent, and employment of 7 per cent of the total workforce, next only to agriculture. Ninety-eight per cent of this sector is unorganised, and ... More

MARKETING RESEARCH


Content digitisation, broadband to impact media industry: Study
CABLE, satellite operators and content providers will dominate the future of the Indian media and entertainment industry, a study by Ernst & Young has said. Content digitisation and introduction of broadband technologies are forcing media and ... More

NEW PRODUCTS & SERVICES


Brown-Forman to unveil Fetzer Wines
BROWN-Forman is set to unveil its portfolio of Fetzer Wines in the Indian market even as domestic wine consumption is reportedly vaulting nearly 30 per cent year-on-year. The US spirits giant has till now focused mainly on its iconic bourbon ... More
Brand Quest


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Top Stories
Chemists to restock psychotropic drugs after Govt assurance


NCAER business confidence index rises again

Unanimity over oilseeds import still eluding industry

Traditional items propel high export growth in H1

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Feb. 13-Feb. 19
Car sales rise 8% in Jan

`Marketing still on the sidelines in boardrooms'

Involve consumers in creating brands


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