The Hindu Business Line : Sunday, January 16, 2005

More niche channels may pressure ad rates
WITH more number of television channels planned for this year, the merrier it will be for advertisers. According to senior media planners, downward pressure on advertising rates seems inevitable. And this is already evident from the fact that ... More

Health Ministry issues show-cause to ITC, Stardust on tobacco ads
THE Health Ministry has issued a show cause notice to ITC Ltd asking the company why action should not be taken against it for violating the Tobacco Control legislation that bars all forms of direct and indirect advertising of tobacco and ... More

NEW PRODUCTS & SERVICES

BSNL, MTNL launch broadband service — Plan to rope in million subscribers by year-end
BHARAT Sanchar Nigam Ltd (BSNL) and Mahanagar Telephone Nigam Ltd (MTNL), the two Government-owned telephone companies, have launched their broadband services using their existing copper wire links. They hope to rope in a million subscribers by ... More

Brand Quest

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Forex reserves decline $2 b on revaluation of currencies

Indirect tax collections up 12.23% in April-Dec

`India must stop harping on US-Pak ties'

In Focus

BHEL Disinvestment

The Yuan Revaluation

Dabhol power regenerated

Tracking the rains

Sethusamudram Canal Project

India Inc's overseas acquisition

In Depth

Gender Justice

Simple Economics

Tax Talk

Looking back
Jan. 9-Jan. 15
Telecom subscriber base up 31.42 pc in 2004

Is marketing key to box-office success?