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VARIETY
CINEMA
Is marketing key to box-office success?
"Obviously, what works in the market is constantly changing. Formula films are dead. The market is keen to explore and experiment with new ideas."
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Seven Entertainment's plans
MUMBAI: Seven Entertainment, a film marketing company, has announced its plans to market Indian films globally. The company would commence its activity by marketing films made by independent filmmakers like Chandraprakash Dwivedi, ...
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Is marketing key to box-office success?
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