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Saturday, January 08, 2005

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STRATEGY


Godrej Sara Lee, ICICI sign pact for `channel financing'
GODREJ Sara Lee Ltd (GSLL), a manufacturer of household insecticides, has tied up with ICICI Bank to finance their distributors across the country through the `channel financing' model. GSLL is the first FMCG Company to adopt the channel ... More

ADVERTISING


Tata Tele, Reliance Info told to pull out `misleading' ads
"The ads convey the impression that the facility provided is similar to mobile service." More

MRTPC orders withdrawal of Sundrop Heart ad
THE Monopolies & Restrictive Trade Practices Commission (MRTPC) has directed Agro Tech Foods Pvt Ltd, makers of the cooking oil brand, `Sundrop Heart', to withdraw their advertisement on the product. In compliance with MRTPC order, the company .. More

PROMOTIONS & OFFERS


Singapore Airlines' special fares to Sydney, Bangkok
SINGAPORE Airlines on Friday said it would offer round trip fares of Rs 16,139 to Bangkok and Rs 31,000 to Sydney. The fares are part of a special New Year package and will be valid up to March 31. The fares will be applicable only on the SQ ... More

MARKET SHARES


Kores says it's not just about carbon papers
It wants to promote products such as glue sticks, notebooks, writing instruments, inks. More

TRENDS


New Year sales mixed for Chennai-based retailers
AS expected, the New Year sales held by Chennai-based retailers fell short of the usual levels due to the pall of gloom cast by the recent tsunami. However, for sales held in the shadow of a catastrophe of this magnitude, they weren't bad, say ... More

NEW PRODUCTS & SERVICES


Samsung unveils national digital imaging initiative
SAMSUNG India Electronics Ltd today announced its national digital imaging initiative to popularise digital photography amongst Indian consumers. "This national digital initiative is a part of our ongoing programme to create an aspirational ... More

Whirlpool unveils new range in Kerala market
KOCHI: Whirlpool has announced the launch of the Duet range of refrigerators in the Kerala market. The product comes with a host of `unique' features such as `6th sense frost control' that eliminates massive frost formation and provides ... More


Brand Quest


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Top Stories
Herbalife begins clinical trials on nutritional supplements


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Inflation falls on cheaper fuel, fruits, vegetables

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In Focus

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In Depth

Gender Justice
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Looking back
Dec. 26-Jan. 1
Amul extends milk outsourcing to hike sales

Unconventional advertising media gather steam

Competition intensifies in petroleum retail market

When organised retail came into its own


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