![]() Financial Daily from THE HINDU group of publications Friday, January 07, 2005 |
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MARKETING STRATEGY
Ticket to richesThe competition among private bus services in Kerala has become so stiff that they have started adopting new marketing gimmicks. Shown here is the `Whiteline Service' scheme introduced by the Vyttila Circular Bus Owners' Association where the ... More ADVERTISING
Life insurance ad spends up 84 pcLIFE insurance advertising on television between January and November 2004 registered a rise of 84 per cent over the corresponding period in 2003. The total amount spent up to November was Rs 257.5 crore (Rs 139.7 crore). Life Insurance ... More CHANNELS AND FRANCHISES HLL to focus on franchisee route for Modern bread ABOUT two years after completing the acquisition of Modern Foods India Ltd (MFIL), Hindustan Lever Ltd (HLL) has decided to de-emphasise direct bread manufacturing operations and focus predominantly on the franchisee route, leveraging the ... More RETAILING Bally enters India with its first store in Mumbai BALLY, a Switzerland-based leader in luxury products launched its first store in Mumbai at the Grand Hyatt on Tuesday. The Mumbai store is in line with the new generation stores that Bally has opened in the US and South East Asia. The store ... More NEW PRODUCTS & SERVICES
P&G relaunches Ariel in two variantsPROCTER & Gamble today relaunched Ariel in two new variants while keeping prices constant. P&G, which owns global fragrance brands including Hugo Boss, Lacoste, Old Spice and Valentino, decided to combine the cleaning function of a detergent More
Maran launches system for better use of spectrum Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus BHEL Disinvestment The Yuan Revaluation Dabhol power regenerated Tracking the rains Sethusamudram Canal Project India Inc's overseas acquisition
In Depth Gender Justice Simple Economics Tax Talk
Looking back Dec. 26-Jan. 1 Amul extends milk outsourcing to hike sales Unconventional advertising media gather steam Competition intensifies in petroleum retail market When organised retail came into its own |
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