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India, Brazil top list of price competitive tourism destinations

Our Bureau

Thiruvananthapuram , Dec. 2

BRAZIL and India are the most competitive tourism destinations in the world in terms of price, according to an annual study published by the World Travel and Tourism Council (WTTC).

The council's `World travel and tourism competitiveness monitor - 2004', puts both countries on top of the list of the world's most price competitive tourism destinations, ahead of other popular destinations such as Sri Lanka and South Africa. The monitor, which serves as an indicator of the extent to which a country offers a competitive environment for tourism, is based on a range of social and economic parameters that are comparable across the 200 countries surveyed.

For India, this year's competitiveness monitor is largely positive, as the country has improved its performance compared to last year. On price competitiveness, for instance, India has moved up from 14th place to second place.

Similarly, in areas such as availability and application of technology, environmental sensitivity and openness to international tourism India has improved on its performance in the 2003 edition of the monitor.

However, on two parameters — infrastructure and quality of human resources — India's performance this year is worse than its performance in the 2003 edition of the competitiveness monitor.

On infrastructure, India is at 93 compared to its ranking of 89 in 2003. Similarly, on human resources, the country's ranking is 140 compared to 130 last year.

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