MARKETING
STRATEGY
Maruti to offer `2-wheeler to car' scheme in more cities
AFTER the successful launch of a pilot project for a two-wheeler to a four-wheeler upgrade with a monthly instalment of Rs 2,900, Maruti Udyog Ltd plans to extend the scheme to various parts of the country. The Chief General Manager of Maruti ...
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DS Group plans jt venture with Lotte for confectionery biz
After Candico, the only homegrown domestic company in this business now, the Rs 750-crore DS Group plans to become the second domestic entrant, by forging a joint venture with the Japanese major Lotte Company Ltd. The Rs 75-crore venture plans ...
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Deccan Chronicle plans launch in TN by Feb `05
DECCAN Chronicle Holdings Ltd, which is planning to enter the equity market with its initial public offer, plans to launch its English newspaper, Deccan Chronicle, in Tamil Nadu. It plans to launch the newspaper by February 2005 with an initial ...
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Home furnishing co plans studio
HYDERABAD: Vijay Textiles Ltd, the city-based home furnishings and upholstery company, is setting up a studio to let its customers have a virtual feel of the products they purchase. The studio would allow customers to see how a ...
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AWARDS & HONOURS
`PR Person of the Year' award
ADVERTISING
Indian YoungGuns make it big
FOUR Indian entries made it to the YoungGuns International Advertising Awards held last Friday in Sydney. RMG David and Ambience Publicis both bagged a bronze each in the outdoor, community Service and charity category. Ambience Publicis ...
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RETAILING
VIP plans new retail chain for its premium brands — Scouts for new agency to promote Carlton
SEGREGATING its mass and premium brands, the Rs 400-crore VIP Industries is planning to have a new retail strategy for its Carlton and Delsey brand of luggage. These premium brands of imported luggage will not be available through the existing ...
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Allow up to 49 pc FDI in retail sector: ICRIER
A STUDY conducted by The Indian Council for Research on International Economic Relations (ICRIER) has suggested that 49 per cent foreign direct investment (FDI) be allowed in the retail industry, pointing out that foreign players have already ...
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Godrej showroom in Palayam
THIRUVANANTHAPURAM: The retail division of Godrej & Boyce has opened a showroom at Palayam in Thiruvananthapuram, says a company press release. The store retails a range of products manufactured by the company, including refrigerators, ...
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BRANDS
Dabur to unveil new logo today
DABUR India will unveil its new logo tomorrow. The logo, while retaining the characteristic banyan tree, will present it in a "younger" look in form and colour. The trunk of the new tree mirrors the form of three people with their arms raised, ...
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NEW PRODUCTS & SERVICES
Aurum range from Electrolux
ELECTROLUX India on Monday announced the launch of `Aurum,' its new range of fully automatic front-loading washing machines in 5- and 5.5-kg capacity. With this launch, the company's washing machine portfolio now comprises 10 fully automatic ...
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Ranbaxy launches new drug for urological disorder
RANBAXY Laboratories Ltd today announced the launch of its benign prostatic hyperplasia (BPH) formulation, branded Flotral (Alfuzosin). It is being launched for the first time in the Indian market. This prescription medicine provides effective ...
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Pepe Jeans targets 10-16 age group
PEPE Jeans London has identified a potential business opportunity in the 10-16 age group, which it said was largely neglected by jeans players. The company, which launched the first exclusive `1016' store for the customers in the age group in ...
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Bosch car service centre launched in Hyderabad
HYDERABAD: Motor Industries Company (Mico) has launched its first Bosch Car Service Workshop for Asco Mobiles in Hyderabad. Apart from featuring a range of products from Mico, Blaupunkt and Bosch, the service centre hosts new generation ...
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Brand Quest
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