MARKETING
STRATEGY
Crest plans foray into full-fledged animation films
A WEEK back, Hollywood's latest big-ticket animation films, The Incredibles and Polar Express, were topics of keen discussion at Mr A.K. Madhavan's Worli office. For the present, India's best-known animation company is still a ...
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ADVERTISING
HLL ropes in Elephant Design to give shape to Lipton kiosks
MOVE over, coffee. Drinking tea is soon going to be the coolest thing to do for India's Gen Next and working hard to make this happen is the Pune-based design company Elephant Design, which has been roped in by FMCG major Hindustan Lever to make ...
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CHANNELS AND FRANCHISES
Sonata to vend Serena tools
BANGALORE: Serena Software Inc, the company solely focused on managing change throughout the application lifecycle, has said that a new partner, Sonata Information Technology Ltd, will market and sell its broad array of application ...
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RETAILING
Pantaloon to launch new range of shirts
PANTALOON, one of the prominent organised retail companies, has tied up with Resil Chemicals, a leading silicones and finishes company for the textile industry, to use Sensory Perception TechnologyTM (SPTTM) on a limited edition of shirts. ...
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MARKETING RESEARCH
TAM launches Radio AdEx
TAM Media Research's division, AdEx India, has launched Radio AdEx, which provides information on radio advertising, in technical collaboration with an arm of RCS Inc of the US. The service will provide data and analysis of advertising ...
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Colour TVs shine while fridges trail during this Diwali season
IT's been a mixed bag of sales for manufacturers of consumer electronics and durables this Diwali season. According to industry analysts, while colour television sales have peaked this festive season, sales of other segments such as refrigerators ...
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NEW PRODUCTS & SERVICES
Cartoon Network okays worldwide telecast of 3D animated show
TWENTY-six episodes of `Pet Alien', a 3D animated television show Crest Animation Studies is in the process of delivering to Mike Young Productions (MYP), has been approved for worldwide telecast by Cartoon Network. The series is co-owned by ...
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Mulberry health drink launched
Brand Quest
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