MARKETING
STRATEGY
Crew BOS setting up office in Hong Kong, plans retail store
CREW BOS, a New Delhi-based leather and accessories manufacturer, is opening an office in Hong Kong. This will facilitate joint ventures and alliances with parties in Hong Kong, China and the Far East, which are known to be hunting grounds for ...
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ADVERTISING
Workshop on advertising in Coimbatore
JANSONS School of Business is organising a one-day workshop on Advertising Creativity and Media Planning on October 16. Mr M. Ramesh Prabha, Managing Director, Galaxy Communications Services (P) Ltd, is to conduct the workshop at JSB premises ...
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PROMOTIONS & OFFERS
Chris Cairns to endorse Zingaro
MILLENNIUM Alcobev has appointed Chris Cairns, the vice-captain of the New Zealand cricket team, as brand ambassador for its flagship beer brand, Zingaro. Millennium Alcobev officials expect the new brand ambassador to generate additional ...
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Royal Nepal Airlines launches lucky draw scheme
IN an effort to allow more Indians to visit Nepal, Royal Nepal Airlines, along with the Nepalese Tourism Board (NTB), has announced a `holiday prize scheme' which offers its passengers the chance of winning 20 round trip air-tickets to Bangkok, ...
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DIRECT MARKETING
Manoj Shirodkar is IDSA chief
THE Country Director of Herbalife International India, Mr Manoj Shirodkar, has taken over as the Chairman of Indian Direct Selling Association (IDSA), the regulatory and promoting body for the direct selling industry in the country. "The growth ...
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MARKET SHARES
Akai eyes 6 pc market share
AKAI Consumer Electronics India Ltd aims to capture a six per cent market share through a combination of offers and new products. The company plans to launch a feature-packed CT-29FF, a 29-inch flat TV. It also plans a promotional campaign ...
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MARKETING RESEARCH
Mumbaikars careful spenders, Delhiites splurge, says Survey
THIS is one difference between the country's Capital and its financial capital that should cause little surprise. According to the latest consumer spending poll conducted by Synovate, a market research agency, Delhiites are willing to spend more ...
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PIRACY
Plea for special police force to curb music piracy
IN a bid to curb piracy, the Indian Music Industry (IMI) has asked the Human Resource and Development (HRD) Ministry to set up a separate police force to tackle the issue. It has also suggested statutory penalty for persons caught with pirated ...
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OUTLOOK
DLF Retail eyes completing Rs 1,000-cr projects in 2 yrs
DLF Retail Developers Ltd, a part of DLF Group, today said it expects to execute projects across the country valued at over Rs 1,000 crore by mid-2006. "We should be able to execute projects valued at about Rs 1,000 crore by mid-2006, and we ...
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NEW PRODUCTS & SERVICES
Sheetal launches jewellery range
THE Mumbai-based Sheetal Manufacturing Co has launched its Kiah brand of diamond jewellery. Actress Sushmita Sen is the brand ambassador. Speaking to newspersons, Mr Govindbhai Kakadia, Chairman of the Sheetal group of companies, said that the ...
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Tanishq unveils festival collection
JEWELLERY brand Tanishq has announced the launch of a new range of festive collection in 22 carat gold and diamonds. "This beautiful collection is for beautiful people. Whether one dresses in traditional attire or in contemporary Westernwear, ...
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Brand Quest
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