MARKETING
ADVERTISING
Aaj Tak campaign, Coke's TV commercial bag Dainik Bhaskar award
THE Dainik Bhaskar Indian Marketing Awards, instituted by exchange4media Group to recognise excellence in the discipline of marketing and its various dimensions, were given away on Wednesday. The parameters on which entries were judged included ...
More
TBWA India lands creative account of Bajaj Allianz
BAJAJ Allianz Life Insurance Co Ltd, one of the leading players in the private insurance segment, has announced the appointment of the Mumbai office of TBWA India as their creative agency. TBWA India bagged the creative business of Bajaj ...
More
PROMOTIONS & OFFERS
SriLankan Air unveils Dassera package
TO tap the upcoming festival rush, SriLankan Airlines has announced a Dassera package, offering two nights of free stay in the island nation en route to the Far East or Europe. The package is valid up to October 31. Passengers would be put up ...
More
MARKET SHARES
Bajaj Auto increases market share, to roll out gearless scooters
BAJAJ Auto Ltd has managed to add about 4 percentage point market share in the first half of this fiscal taking it up from 23 per cent to 27 per cent. With the proposed launch of gearless scooters, it expects to further consolidate. Launching ...
More
RETAILING
`India among top investment hubs in consumer sector'
INDIA has been ranked among the top investment destinations in Asia for the retail and consumer sector and is expected to witness rapid growth aided by its IT capabilities, according to a PricewaterhouseCoopers (PwC) study. The study titled ...
More
MARKETING RESEARCH
Team India's form crucial to viewership
TEAM India's poor form seems to have irked cricket lovers, reflecting in the viewership figures for the ICC Champions Trophy. According to media monitoring agency, TAM India, which tracked viewership patterns in six metros, the ratings for the ...
More
BRANDS
Superbrands India to track export brands
SUPERBRANDS India, the independent brand arbiter, will soon extend its expertise into a new area by starting work on major export brands. It will also release the first Business Superbrands book by October 2005. Mr Anmol Dar, Managing ...
More
Camlin to bring in international brand of writing instruments
ART Material and stationery major Camlin Ltd is planning to introduce an international brand of writing instruments in the country. According to Mr Dilip Dandekar, Managing Director, Camlin Ltd, "It is the writing instruments category that ...
More
Hidesign's global goals gather steam
LEATHER brand Hidesign has roped in fashion label Emporio Armani's Director for leather products, Roberto Ciaschini, as consultant. Mr Ciaschini, who has put in an eight-year stint with Emporio Armani, is now gearing up to go freelance from Milan ...
More
NEW PRODUCTS & SERVICES
Apple unveils world's thinnest desktop computer
APPLE Computer on Thursday unveiled the world's thinnest desktop computer, iMac G5, featuring a G5 processor and a new design that integrates the computer right into a flat panel display. The new line offers 17-inch or 20-inch active matrix ...
More
O2 launches PDA model
THE Singapore headquartered O2 Asia has launched its first product in India, the O2 XdaII, a PDA mobile. Priced at Rs 35,999 excluding taxes, the PDA mobile will cost 14 per cent lower than the open market rate of Rs 42,000, said a company ...
More
Kirloskar Brothers new generation pump launched
KIRLOSKAR Brothers Ltd (KBL) launched its new generation submersible pump `Champion 2' here. Launching the product, the KBL General Manager (Product and Development), Mr N.C. Tiwari, said the new pump incorporated features such as oil seal ...
More
P&G unveils new Pantene
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds