MARKETING
STRATEGY
Tata group plans 5 indiOne hotels in Kerala
TATA Group's newly launched `indiOne' budget hotel chain is planning to set up five hotels in Kerala in the next two-three years as part of its expansion plans, company officials have said. The indiOne hotels are slated to come up at Ernakulam, ...
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Bid to revive brand — IBH plans animated tele serial on Amar Chitra Katha content
IBH has now decided to approach animation software companies in the Philippines and Malaysia to source the content for its new television serials.
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PROMOTIONS & OFFERS
Faber India launches promo in Kerala market
FABER India, a joint venture of kitchen chimney company Faber SpA of Italy and Heatkraft of India, has launched a marketing and promotional campaign in the State to boost its sales. The company has earmarked a total budget of Rs 10 crore for ...
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CHANNELS AND FRANCHISES
Pre-paid cards to drive demand for new online game
ONLINE game publisher Level Up has said it plans to introduce pre-paid cards at affordable price points to drive demand for Ragnarok, an online game which the company will officially launch early next year in India. Ragnarok is a massively ...
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RETAILING
TTK Prestige plans 100 retail outlets
TO spruce up the shopping experience in a low involvement market like kitchenware, TTK Prestige, the kitchen appliance major, plans to set up 100 exclusive retail outlets by 2006, besides getting into new areas like Italian modular kitchen and ...
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PEOPLE
Prakash Tandon, HLL's first Indian Chairman is no more
MR Prakash Lal Tandon, the first Indian Chairman of Hindustan Lever Ltd (HLL), passed away on Monday in Pune after a prolonged illness. He was 93 and is survived by two sons and a daughter. Remembering Mr Tandon, the HLL Chairman, Mr M.S. ...
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NEW PRODUCTS & SERVICES
Surya group launches sandalwood-based beauty products
THE Surya Vinayak Group on Wednesday announced its foray into the fast moving consumer goods (FMCG) sector with the launch of Lambency range of sandalwood-based beauty products. Under Lambency, the company will offer skincare products such as ...
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Diamond Trading launches Sangini collection
The Diamond Trading Company today announced the launch of Sangini collection, which comprises jewellery set in gold with a symmetrical setting of diamonds in a row. The central diamond is larger, raised in a bezel setting in the new ...
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SAS Motors launches Angad in Pune
TO cater to the growing number of farmers with small landholdings, Ghaziabad-based SAS Motors Ltd, on Wednesday launched a 22-horsepower Angad 240 D tractor in the Pune market. The tractor will be available with a price tag of Rs 99,000, which ...
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Brand Quest
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