Financial Daily from THE HINDU group of publications
Tuesday, Aug 17, 2004

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Marketing - Events
Industry & Economy - Industry Associations


CII marketing meet from tomorrow

Our Bureau

New Delhi , Aug. 16

AMIDST a growing global debate on the value of marketing and the necessity for companies to spend exorbitant sums on marketing for fast diminishing returns, Confederation of Indian Industries (CII) will organise a two-day marketing summit from August 18.

CII is organising the fifth such summit with the theme "Challenging the Value of Marketing", which will be inaugurated by Minister of State for Civil Aviation, Mr Praful Patel.

Among the speakers expected to address the summit will be Dr Anil Menon, Vice-President, Corporate Brand Strategy and Worldwide Market Intelligence, IBM, USA. Dr Menon specialises in the areas of marketing creativity, marketing innovation and market intelligence and will share his perspectives on the topic of `Leveraging the brand and marketing to drive business results'.

Others expected to share their thoughts during the two-day summit include Mr Suhel Seth, CEO of Equus Red Cell; Mr Sanjiv Gupta, President & CEO, Coca-Cola India; Mr Manu Anand, Managing Director, Frito-Lay India and Mr Prasoon Joshi, National Creative Director & EVP, McCann-Erickson India.

Mr Sunil Lulla, Executive VP, Sony Entertainment Ltd; Mr Piyush Pandey, Group President & National Creative Director, O&M; Mr Sandeep Kohli, MD, Yum! Restaurants International; Mr Subodh Bhargava, Chairman, Wartsila (India) Ltd; Mr Piruz Khambatta, Chairman & MD, Rasna Ltd, will also address the gathering.

According to a CII statement, some significant changes are sweeping across the world, in the way business is being conducted today. In an increasingly competitive world, no longer is marketing wizardry the only way to make an impact in terms of market share and growth. For marketing to move up the strategic value chain of an organisation, it needs to gain credibility through greater accountability and increased consistency with corporate strategy.

Loyalty has become a crucial element of business accountability, given the escalated cost of acquiring customers. Do promotions really help build loyalty? Can the costs justify the bottomline? The challenge for marketers is to clearly demonstrate links between accountability, perceptions and budgets, the statement said.

It said over 400 marketing professionals, specially the decision-makers from the leading `ad spenders' are expected to attend the two-day event. The summit will also explore the recent explosion in marketing expenditure, particularly media expenditure in an attempt to change customer perceptions and build brands.

More Stories on : Events | Industry Associations

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Wipro eyes acquisitions to grow FMCG business


CII marketing meet from tomorrow
Cricket still the main draw
Travel cos luring senior citizens with special holiday packages
`Travel Now-Pay Later' from Tourism Malaysia
Coconut Development Board steps up drive to check adulteration
Daewoo trucks in India by end of this fiscal: Tata Motors
Nissan launches X-Trail sports vehicle
Parryware unveils products in Kerala market



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line