MARKETING
STRATEGY
BT Broadcast, ASCEL pact to provide teleport services to Zee Network
BT Broadcast Services (BTBS), the broadcast and media solutions arm of BT, has entered into an agreement with Subhash Chandra-promoted ASC Enterprises Ltd (ASCEL), a teleport and satellite services company, to provide space segment and teleport ...
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Henkel Spic gives Fa a makeover
HENKEL Spic India Ltd has relaunched Fa, its brand of deodorants and soaps. It is considering bringing in shower gels and handwash lotions in the next one year under the brand. The company is also giving the Rs 35-crore Fa brand a big push, ...
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ADVERTISING
O&M makes another 360 degrees move with two promotions
O&M has announced two promotions, reinforcing the management's commitment to manage its business in a cross-discipline manner and focus all units of the business on the full communications needs of the clients. In Mumbai, Ms Nishi Suri has been .
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PROMOTIONS & OFFERS
Air Deccan plans road shows to lure investment
AIR Deccan, the country's sole low-cost airline, plans to hold road-shows in London and Singapore later this month in an effort to woo potential investors. The airlines Managing Director, Captain G.R. Gopinath, said that the airline had ...
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RETAILING
Daks opens third store in Mumbai
DAKS, the British apparel brand, has opened a new store at Inorbit Mall, Malad. It offers the complete Daks clothing range for women and men, including golf wear. This is its third store in Mumbai. In a press release, Ms Reetika Dalal, Country ...
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NEW PRODUCTS & SERVICES
BPL Mobile launches caller ring back tone
WITH revenues from voice traffic showing a dip, mobile service providers are now looking at value-added services (VAS) to enhance their revenue streams. BPL Mobile, for instance, launched its caller ring back tone (CRBT) as part of its basket of ...
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Kejian launches GSM handset in Kerala market
KOCHI: Kejian, one of the leading brands in the mobile handset industry, has announced the launch of its newly advanced GSM handset K698 in the Kerala market. With an on-screen colour resolution of 260K TFT (that can display 2,60,000 ...
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Brand Quest
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