MARKETING
STRATEGY
Dabur lines up new products to spur growth
DABUR Foods has identified several new product areas it will enter to meet the Rs 200-crore turnover target it has set for itself by 2006-07. The company has decided to enter businesses of soups and tomato puree under the Hommade brand and ...
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DuPont to unveil Tyvek products
AS part of its foray into the consumer goods segment of the Indian market, DuPont India Pvt Ltd is unveiling a portfolio of products made of Tyvek, its non-woven multipurpose fibre. While the company will initially launch mattress covers, ...
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PROMOTIONS & OFFERS
AirTel `has a winner' in Easy Charge in Chennai
AIRTEL, one of the cellular operators in Chennai, feels it has got a clear winner in its `Easy Charge' facility for its pre-paid subscribers. This facility is among the many differentiators that the company believes will help it stay ahead of ...
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`Brain of Andhra' contest
AIRTEL has announced the launch of "Brain of Andhra" contest for its customers in Andhra Pradesh. A one-hour programme on four weekdays is set to commence on Monday on MAA TV. The program will be televised during 9.00 p.m. to 10.00 p.m. The ...
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RETAILING
Cremica eyeing countrywide retail presence by next year
CREMICA, a brand of liquid condiments and other foods owned by the Ludhiana-based Mrs Bector's Food Specialities, is eyeing countrywide retail presence by end-2005. Speaking to Business Line here, Mr Vijay Prasad, National Sales ...
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ONLINE MARKETING
Navigator to market Galaxy travel products
GALAXY Travel Distribution System Ltd, which specialises in online global travel distribution systems for ground services, has introduced two online travel products - GroundServices and Galaxy travel distribution system. It has appointed ...
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NEW PRODUCTS & SERVICES
Dabur hopes to keep heat down with fruit-based drink, Coolers
THIS is what the consumer had been demanding for years, a drink that cools from within," said Mr Amit Burman, CEO, Dabur Foods, while launching the company's new brand offering on Friday. Coolers, a fruit-based beverage that presents ...
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Titan launches `Original Spares'
TITAN Industries Ltd announced the launch of the customer service `Original Spares' logo. The new identity has been created to convey the brand- extensive expertise and reach in providing a superior customer service experience across all their ...
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Brand Quest
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