MARKETING
STRATEGY
Metro Tyres enters Maharashtra market
Mr Anup Malik, Senior Vice-President, Metro Tyres Ltd, said that the company was targeting to garner 10 per cent of the market share in Maharashtra market in the first year itself as against its all-India target of five per cent.
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Sunsilk prices slashed up to 15%
TAKING the shampoo price wars further, Hindustan Lever on Thursday admitted it had again slashed prices, but this time the price cut has been in the Sunsilk Natural brand. The company has effected price cuts between 7.5 per cent to 15 per cent ...
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ADVERTISING
High visibility
Yet another large hoarding being set up at the busy Khairatabad centre in Hyderabad. This is part of an effort to put up innovative hoardings across the twin cities. Apart from being centrally located, these hoardings provide vantage point to ...
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MARKET SHARES
Panasonic eyes 10 pc GSM handset market
THE Japanese diversified electronics major Panasonic, a relatively late entrant into the Indian GSM handset market, has charted out plans that seeks to capture about 8-10 per cent pie by the year end riding on the launch of at least one handset ...
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BRANDS
Spykar eyes buyers as owners plan to exit from branded biz
SPAN Apparels Pvt Ltd, makers of Spykar Jeans, is in talks to find a strategic partner as its promoters plan to sell out in a phased manner. The Mumbai-based company said it was in negotiations with a few large companies for equity divestment ...
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STANDARDS & BENCHMARKS
Garment suppliers told to adopt EAN barcoding
INTERNATIONAL buyers, such as Wal-Mart, Target, Home Depot, Cades (France), the Otto Group (Germany), Woolworth (UK), Lowe's and Lord & Taylor, have instructed their Indian suppliers to adopt EAN.UCC global supply chain standards in barcoding and
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OUTLOOK
Top global brewers look anew at Indian beer market
EVEN as the top global brewers rush to carve out a slice of the exploding Chinese beer pie, a few of them including Heineken and Carlsberg are casting their eyes on India once again. These brewing giants, who looked at the domestic market ...
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NEW PRODUCTS & SERVICES
Amul enters white health-food-drink market with Shakti
THE Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. The Rs 1,400-crore health-food-drink market is dominated by Smithkline Beecham Consumer Healthcare's ...
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Randox launches biochip tech for clinical testing
THE launch of biochip technology for clinical diagnostics by Randox Laboratories, UK, is expected to revolutionise clinical testing methods in labs. This protein chip technology for clinical diagnosis is a fully automated procedure ensuring ...
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Airtel extends pre-paid validity
AIRTEL on Thursday announced that its subscribers would be able to extend the validity of their pre-paid card by paying Rs 20 per day. The customer using a 30-day validity card, which is the most popular recharge option, can extend the validity ...
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Brand Quest
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