MARKETING
STRATEGY
Consumer electronics: Price war hotting up
A `PRICE WAR' is raging in the consumer electronics and durables market, as the sector gets flooded with new players, latest models, fresh features and newer technologies. "With so many players fighting for consumer attention, pricing has been ...
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Raymond plans new fabric for women's Western wear
HAVING made a foray into woman's wear under the Be: brand, Raymond is now looking at the possibility of introducing a woman's fabric. The worsted-suiting brand targeted at the `complete man' is now being extended to the fair sex. A new woman's ...
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AWARDS & HONOURS
Film producers guild announces new awards
THE Film Producers Guild of India (FPGI) has announced the `Apsara Film Producers Guild of India Award' to commemorate its golden jubilee anniversary. PricewaterhouseCoopers (PwC) will audit the awards. The nominees for the Apsara FPGI Awards ...
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ADVERTISING
St. Luke's to handle Godrej's `Perfect Home' furniture brand
We would build the campaign on the trust and quality that the Godrej brand enjoys at present, says St Luke's.
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PROMOTIONS & OFFERS
TVS banks on Preity Zinta to PEP up Scooty sales
TVS Motor Company has signed on Bollywood actress Preity Zinta as brand ambassador for its Scooty PEP scooterette. A TVS press release also said volumes for Scooty have crossed one million, with the company claiming that it is the first to ...
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RETAILING
IOC in talks with 3 nations for retailing
"The company is targeting markets in those countries that are developing, have Indian ethnic populations or are undergoing deregulation."
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Kyndal India claims `Absolut' leadership over rival vodkas
KYNDAL India Ltd, the fully-owned subsidiary of Whyte & Mackay, claims the launch of Absolut vodka has met with encouraging response as it now outsells other imported premium vodkas 3:1 in Mumbai, the brand's first retail market in the ...
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STANDARDS & BENCHMARKS
Nicholas Piramal backs cough syrup quality
NICHOLAS Piramal India Ltd (NPIL) on Monday said it stood by the quality of its paediatric cough syrup, Tixylix. The company statement comes following recent media reports that the Delhi government's Drug Control Department had said the ...
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NEW PRODUCTS & SERVICES
Intas launches intravenous cancer drug
THE Ahmedabad-based Intas Pharmaceuticals Ltd has launched an intravenous chemotherapy product - Itaspor I.V., a supportive therapy for cancer patients whose immunity is compromised. Itaspor I.V. or itraconazole is touted to be more potent, ...
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Hutch to offer over 250 Java-based mobile games
HUTCH has announced plans to expand the mobile gaming market in India through an offering of over 250 Java-based mobile games, including the Rahul Dravid cricket game, and exclusive development alliance with gaming company, Mauj. The ...
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Lupin to launch more branded drugs in US — Rolls out anti-infective SupraxO
LUPIN Ltd's anti-infective product SupraxÒ, or cefixime oral suspension, got of the blocks in the US market today. Announcing the launch, Lupin officials said that the company was looking to fortify its paediatric portfolio and another five ...
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New air-cooler from Symphony
THE Ahmedbad-based Symphony Comfort Systems Ltd has launched an air-cooler `h!Cool' with an introductory offer of Rs 4,990. The features of the h!Cool include humidity control, mosquito net with duster filter, ice chamber and air throw at body ...
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Brand Quest
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