The Hindu Business Line : Monday, April 05, 2004

STRATEGY
Manupatra.com decides to focus on marketing
LEGAL Web site Manupatra.com has now decided to focus on marketing in a bid to increase its subscription base from 800 to nearly 40,000 in the next five years. As part of its efforts to make the Web site more popular, Manupatra Information ... More

ADVERTISING
Himalaya Drug plans mega ad campaign
STARTING May, Himalaya Drug Company says it will roll out one of its biggest global advertising blitzes across new as well as existing markets. The campaign spanning print, electronic and outdoor media will precede the company's plans to ... More

Brand Quest

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