MARKETING
ADVERTISING
Saatchi & Saatchi MD to oversee creative functions
THE Managing Director of Saatchi & Saatchi, Mr V. Shantakumar, will oversee the creative functions of the agency after the National Creative Director, Mr Ramesh Ramanathan, quits. Mr Shantakumar told Business Line, "There is no crisis ...
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Hitachi to launch new ad campaign
HITACHI is launching a new advertising campaign. Set to break in a week on major television channels, the commercials will highlight the company's new product range, Atom, claimed to contain the smallest split air-conditioners. The campaign, ...
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Anti-Tobacco Law: `Ad ban will rob consumers of informed choice'
THE tobacco industry, which contributes Rs 7,000 crore to the central exchequer by way of excise, and also provides livelihood to some 2 million people, besides supporting lakhs of tobacco farmers in Andhra Pradesh and Karnataka, is expected to ...
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Lintas brings Lowe Health under IMAG fold
REALISING the growing importance of healthcare communications, Lintas India has restructured its IMAG (Integrated Marketing Action Group) division to give healthcare as an added service to its clients. Speaking to Business Line, Mr ...
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CHANNELS AND FRANCHISES
Motorola outlet in Chennai
CHENNAI: The first exclusive outlet in South India for Motorola handsets was inaugurated in Chennai today. The Munoth group runs the outlet. Following the opening, Mr U. Narendra Nayak, Director of Sales & Distribution at Motorola, said ...
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RETAILING
Diwan Saheb outlet in Hyderabad
HYDERABAD: Diwan Saheb, a men's clothing brand, is opening its first outlet in Hyderabad, the first in the South, on Friday. "After Hyderabad, we will be opening outlets in Chennai and Bangalore," said Mr Sudhir Diwan of Diwan Songs ...
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BRANDS
ITC Aim `world's largest' matches brand
ITC'S matches division is intensifying plans to de-commoditise the sector by "creating consumer pull" towards branded matches. Speaking to Business Line here, Mr Rajeev Gopal, CEO, SBU-Safety Matches Business, said the company would look ...
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NEW PRODUCTS & SERVICES
LG plans `no-frills' ACs
THE next three-five years may see a budget range of air-conditioners (ACs) emerging from the stable of LG Electronics India Pvt Ltd (LGEIL). In a bid to tap the varied categories of consumers, the company is seriously looking at rolling out a ...
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Usha makes a summer splash
GEARING up for the scorching summer, Usha International has come out with an array of 42 products in different categories of home appliances, targeting both rural and urban markets. Mr Sunil Wadhwa, Managing Director, told a press conference ...
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OOBE makes entry into men's wear
NEW DELHI: OOBE (Out of Body Experience), a fashion brand for women's ready-to-wear garments, has announced its entry into the men's wear segment. At a press conference here, OOBE also announced the opening of its first exclusive store ...
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Brand Quest
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