MARKETING
STRATEGY
Same Deutz-Fahr plans a slew of launches
THERE is much consolidation waiting to happen in the Indian tractor industry, according to Mr Kamal Bali, Managing Director, Same Deutz-Fahr India. "Three multinational and two Indian companies could be the eventual tally,'' he said of the ...
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Fuchs plans $-2m spend on marketing
FUCHS Lubricants, a wholly-owned subsidiary of Fuchs Petrolub AG, of Germany plans to invest $2 million (about Rs 9.05 crore) in its India operations next month. The fund will be mainly invested in expanding its marketing networks. The ...
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LG Electronics all keyed up about e-biz — Expects turnover of Rs 400 crore in five years
MARKETING gurus may have termed e-commerce "just another bubble that will burst without a whimper," but for Korean consumer electronics and durables major LG Electronics India (Pvt) Ltd (LGEIL), it seems to spell success. According to the ...
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CNBC plans two new evening shows
IN a bid to spruce up the evening band, CNBC-TV18 is introducing two new shows — Tonight at 10 and Encounter. Business@10 is being replaced by Tonight at 10, a current affairs show featuring Karan Thapar from ...
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PROMOTIONS & OFFERS
Promotional scheme during Indo-Pak series
LG Electronics has earmarked Rs 50 crore to promote its products during the Indo-Pak series and has launched a consumer offer "LG Cup Uthao, Shandaar Inaam Pao." This offer will be on from March 10 to April 15. The company's ...
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DIRECT MARKETING
Ajanta goes direct for ayurvedic range
AJANTA Pharma is trying out the direct marketing network to sell a range of ayurvedic drugs. The company has forged a strategic alliance with an MLM (multilevel marketing) player in Mumbai, Varie Marketing Concepts, to vend a range of ayurvedic ...
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RETAILING
Concept mall opens in Hyderabad
KEEPING in mind the increased pull in favour of one-level shopping malls globally, One Retail and Holdings Private Ltd is planning to open a chain of `Onestores' in major cities across the country. Addressing newsmen here on Tuesday to announce ...
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BRANDS
Brand Finance opens account in India
BRAND Finance Plc, a top independent brand valuation consultancy, has opened its client account in India and has pitched for another large business in the country. Brand Finance India, a recent entrant into the country, is based in Bangalore ...
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TRENDS
AP mulls cluster to help fans industry
THE nearly Rs 220-crore turnover fan industry in and around Hyderabad is faced with weak marketing, distribution and is dependent on retail shopkeepers to sell their products, making the overall going a tough proposition economically. ...
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NEW PRODUCTS & SERVICES
Celina touch
Bollywood actress Celina Jaitley displays the D'damas collection, Glitterati, in Mumbai on Tuesday. The Glitterati collection is a signature line of exclusive diamond jewellery customised and designed for leading Bollywood stars. It is a limited ...
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Intrex launches multipurpose e-card
HYDERABAD: Intrex India Ltd, part of the Mumbai-based Essel group, has launched the country's first multipurpose pre-paid card under the brand `ITZ Cash' here on Monday. In a press release, the company said the card was introduced in ...
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Brand Quest
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