The Hindu Business Line : Thursday, December 04, 2003

Raj TV not yet on Zee DTH platform
RAJ TV may have agreed to be a part of the bouquet of channels offered by the Zee group in its direct-to-home (DTH) foray, but the former is currently in the "off mode," pending the resolution of "key issues." The media house's CEO, Mr Rajeev ... More

Hidesign plans more products for women
HIDESIGN, the Pondicherry-based maker of bags, is gearing up to make bags in more casual styles and target women with a new range. Even 18 months ago, Hidesign's range of briefcases, computer bags, handbags, wallets and accessories had an 80 per ... More

RURAL MARKETING

Coke uses art to reach out to rural folks
COCA-COLA India has embarked on a plan to cater to the rural population through its rural marketing initiative in Maharashtra. As a part of this initiative, a co-branded musical activity - the `Thums Up Chowfulla' - was recently organised ... More

EVENTS

India's event of pride
The feedback is that the AdAsia Congress conducted in Jaipur was a picture-perfect event. More

PROMOTIONS & OFFERS

SBI personal banking fest from tomorrow
FOR the first time in Kerala, State Bank of India (SBI) will be hosting a personal banking festival from December 5 to 7 by bringing together builders, automakers and education institutions under one umbrella. During the three-day festival at ... More

Le Meridien festive bash in Kochi
KOCHI: Le Meridien, Kochi, will be organising special events for the festive season of Christmas and New Year. The hotel plans to fly down `Cowboys and Indians', a Country Western Band from Texas and the OK Band from Bulgaria for the ... More

RETAILING

Garment brand Anokhi to open 6 more outlets
ANOKHI, the garment brand most often associated with the revival of Rajasthan's tradition of hand block printing of textiles, is in the process of expanding its retail presence in the country. Mr Pritam Singh, Managing Director, Registhan Pvt ... More

TRENDS

Giving consumers an experience
In a rising trend, companies are setting up experience centres that encourage the consumer to extensively explore the wares on offer without having to buy any of them. More

NEW PRODUCTS & SERVICES

Will Berry Blast?
Amway's new berry-flavoured nutritional drink hopes to take on well-established brands in this category. But at Rs 799 for a 500 gm pack, isn't it overpriced? Catalyst takes a look. More

Brand Quest

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