The Hindu Business Line : Thursday, September 04, 2003

SWC to launch new brands to beat competition
SHAW Wallace & Company (SWC) fears that its two premium brands of whisky — Royal Challenge and Antiquity — are likely to face competition from lower-end Scotch and other categories offering cheaper varieties of products in the ... More

Cricketnext.com enters sports management
CRICKETNEXT.COM, which successfully weathered the boom-bust cycle among sports portals in the dotcom sector, has announced the launch of `9 Yards', a dedicated sports and entertainment management firm. It proposes to offer a gamut of services ... More

Philips set to unveil new market strategy for CTVs
TO counter increasing competition in the colour television (CTV) category, Philips India Ltd, a subsidiary of the Netherlands-based Royal Philips Electronics has worked out an aggressive marketing strategy. "We are all set to unveil our ... More

Bisleri to enter Europe via French firm
MR Ramesh Chauhan's Parle Bisleri has tied up with French company Aurele, to begin selling its Bisleri brand of packaged water in Europe. A press release issued by the company stated that Bisleri for Europe would be bottled in three sizes - ... More

ADVERTISING

O&M Bangalore to handle Enamor creatives
GOKALDAS Intimatewear Pvt Ltd has appointed O&M Bangalore to handle the creatives for its lingerie brand, Enamor. With an ad budget of Rs 2 crore, the media buying for the brand has been assigned to Initiative Media of Lowe Lintas. A joint ... More

PROMOTIONS & OFFERS

IOC campaign to promote premium petrol
THE Indian Oil Corporation Ltd (IOC) has launched a campaign styled `bagful of offers' from September 1 in association with select retail outlets dealing with a range of products in Coimbatore as part of its promotional effort to market its new ... More

Goodlass Nerolac unveils Diwali offer

CHANNELS AND FRANCHISES

AirTel tops dealer penetration: Study
DEALER penetration may be a primary reason behind market leadership in the retail mobile telephony market, according to a recent analysis by AC Nielsen India's MICRO MAP: SIM, a census of retail outlets selling GSM and WLL services. AirTel ... More

RETAILING

Aero Club eyes Rs 200-cr business in three years
AERO Club, the company behind Woodland range of shoes and apparel, is planning to increase its annual turnover to about Rs 200 crore in the next three years. The current turnover of the company is around Rs 90 crore. As part of its efforts in ... More

BRANDS

Laxmi Diamond group launches Cygnus brand
THE domestic branded jewellery market, which has players such as Tanishq, Gili and Carbon, now has another player. The Rs 1,000-crore Laxmi Diamond group on Wednesday introduced its Cygnus brand of 18K gold and diamond jewellery in the domestic ... More

PEOPLE

New manager for Starcom broadcast investment

NEW PRODUCTS & SERVICES

Sony Ericsson joins race with 4 models
While the T105 priced at below Rs 5,000 will be in the Indian market soon, the remaining three models priced at below Rs 10,000, Rs 15,000 and Rs 20,000 respectively will be launched in the fourth quarter of the year. More

Hutch offers flexi-plan on prepaids
HUTCH has announced a new initiative for its pre-paid customers which allows them to customise tariffs as per their requirement. In other words, a pre-paid subscriber can choose his outgoing call charges and SMS charges for durations of his ... More

TAG Heuer launches Sports Vision
TAG Heuer, the premium watchmaker, has launched its luxury sports eyewear collection, Sport Vision, in India. Combining hi-tech materials such as titanium, aluminium and magnesium and polycarbonate lenses, the collection also incorporates design ... More

Birla Sun Life plan for children
BIRLA Sun Life Insurance has launched the `My Child' plan for children, with a focus on flexibility and customisation. The plan is aimed at children between the age of 1 and 17 years. The premium-paying period can be pre-decided by the parents. ... More

Bharatgas offers kitchenware

Ganesha range from Diviniti

Brand Quest

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