The Hindu Business Line : Saturday, August 23, 2003

GM plans 50 multi-brand outlets by fiscal-end
GENERAL Motors India (GMI) has drawn up plans to locate about 50 multi-brand outlets across the country by the fiscal-end to complement its range of new offerings to consolidate its position in the Indian marketplace. The Director, GMI, Mr ... More

Time for a steal
Monsoon sales under way at a showroom in New Delhi on Friday. The current monsoon, a record in the last 40 years for Delhi, has brought cheer all around and is reason enough to offer reduction sales. ... More

ADVERTISING

Promo films get bigger, better
THINK `paanch' and `chotta Coke' comes to mind. Ads for promotions have usually been limited to a no-frills 10-second spot with a voiceover saying: `Hurry, offer open till stocks last'. But the Coke price promo told a story, continued the ... More

Goody reappears in Nerolac ad strategy
GOODY, the lovable tiger mascot, reappears prominently in the new branding strategy for Goodlass Nerolac Paints Ltd, which stars Mr Amitabh Bachchan. The Rs 791-crore company, a subsidiary of Kansai Paints of Japan, signed on the star as a ... More

CHANNELS AND FRANCHISES

New Royal Enfield showroom

MARKETING RESEARCH

Hind Lever tops visibility charts in July
THE colas may be topping the news, but when it comes to visibility on television, FMCG major Hindustan Lever Ltd (HLL) is the undisputed leader, topping the charts in all TV homes, according to a recent analysis by TAM Media Research. A study of ... More

`Mid-week is favourite with TV advertisers'
TELEVISION draws more viewers on Sundays as compared to weekdays, but advertisers — particularly on cable & satellite (c&s) channels — seem to be drawn to the middle of the week to park their advertising money, according to a recent ... More

BRANDS

Philips to rework brand positioning
THE Rs 700-crore Philips India Ltd, a subsidiary of the Netherlands-based Royal Philips Electronics, is participating in a major global initiative to redefine the brand's positioning and identify its core consumer segments in priority ... More

Branded condom sales dip
THE commercial branded condom industry has been declining at the rate of 10 per cent over the last three years, according to industry sources. From the level of 270 million pieces in 2000-01 to 235 million pieces in 2001-02 to 205 million ... More

STANDARDS & BENCHMARKS

Sharad Pawar heads JPC — Report by next session
THE Cola controversy on Friday moved to a different platform with the Government setting up a 15-member Joint Parliamentary Committee (JPC), under the chairmanship of Mr Sharad Pawar (NCP). The JPC would go into the controversy over the ... More

PEOPLE

Creative Head at Contract Ad quits

NEW PRODUCTS & SERVICES

Berger launches paint range

Brand Quest

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