Financial Daily from THE HINDU group of publications
Friday, Apr 11, 2003

News
Features
Stocks
Port Info
Archives

Group Sites

Marketing - Retailing


Shoppers' Stop to open new store in Mumbai today

Anna Peter

MUMBAI, April 10

SHOPPERS' Stop is in expansion mode once again. It has added another store to its 13 nationwide.

Set up with an investment of Rs 4-5 crore, the new store, in Mulund, Mumbai, will cater to the surrounding areas of Thane, Kanjur Marg, Vikhroli and Powai. This area, according to Mr Sanjay Badhe, Director (Operations), also has a substantial base of First Citizen (loyalty card) members in the area, one of the major reasons Shoppers' Stop chose to set up shop there. Shoppers' Stop's loyalty programme contributes 60 per cent to its nationwide sales.

The new store also offers tremendous opportunities because there has been a "shift in population and new housing opportunities". The Mulund store is targeting a sales turnover of Rs 30 crore in the first year of its operation and is likely to break even in 2 years.

Shoppers' Stop's goal is to have 30 stores across the country by the end of 2006. Another four outlets are on the cards this year: A store each in Juhu, in the Inorbit mall in Malad (both in Mumbai); and in City Centre at Salt Lake, Kolkata, and Delhi.

On domestic competition, especially from Runwal Arcade which offers 4.2 lakh sq ft in shopping space, Mr Badhe told Business Line: "The retail industry internationally is all about catchment and the customer is ever-evolving in terms of the benefits sought from shopping. Convenience and accessibility is one such important criterion; customers are not willing to travel beyond comfortable distances to shop."

He added that the store has been designed and fitted with fixtures under the consultancy of Kingsmen Design Pte Ltd, which is consultant to Singapore's retail industry with projects such as Robinsons, Marks & Spencers and The Body Shop and DFS mall in its portfolio.

The store is designed with better-defined aisles, lighter fixtures and brighter ambience.

It stocks several international garment brands, and its latest offering is the teenage apparel brand, Unionbay, from the US.

Shoppers' Stop, Mulund, opens on Friday.

Article E-Mail :: Comment :: Syndication

Stories in this Section
Escotel ties up with Federal Bank


Star News wants to be a people's channel: CEO
Who will bell the `surrogate' cat?
3 Roses tea, Tamil movie in promo tie-up
Mirinda brings new endorser for TN
LIC leads; others way behind
Regional channels are the losers during World Cup: TAM Media
Shoppers' Stop to open new store in Mumbai today
War footage brings boon for BBC
`Secret of strong brand building is positioning'
Nikhil becomes new ED for Cartoon Network
Down South, Bangalore goes for Benz
UB launches premium brandy


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line