The Hindu Business Line : Thursday, March 13, 2003

Cricket doesn't Max the papers at SET
AT Sony Entertainment Television (SET), the cricket-driven high in channel viewership does not revive the old debate of having a sports channel. "I still don't see potential for it,'' Mr Rajat Jain, Executive Vice-President, SET Max India Pvt ... More

Ceejay to take its tobacco cessation products abroad
CEEJAY Healthcare is looking to take its tobacco cessation products, currently being rolled out in India, into other global markets and at prices that could well give the Pfizers, GlaxoSmithKlines (GSK) and Novartis' a run for their money. The ... More

Growth lies in going local: News channels
IT'S not about going global but focusing on the local. With competition among the national news networks hotting up, they are now turning their attention to local or regional news. So you have Sahara TV launching 31 city-specific news channels ... More

ADVERTISING

Cry, the beloved country
South Africa's premature exit from the World Cup has ended the party for the country's marketers and viewers. Indians, though, have a different story to tell. More

The home-grown ad man
"I wanted to step down when Mudra was thriving like never before and want to be remembered for having taken the agency to its pinnacle." More

MARKET SHARES

Samsung, LG lead the World Cup CTV race
NOT only is the country wanting the `Men in Blue' to continue their winning streak, but consumer electronics players too are saying `Yeh Dil Maange More' to the cash counters. Thanks to the festive season and now the World Cup, the ... More

RETAILING

Arvind fashions a new retail identity for Lee
LEE, the premium jeanswear brand targeted at the youth, has unveiled a fresh retail identity to strengthen its customer connection. The new identity, designed by a young New Delhi-based company called Incubis, seeks to establish Lee stores as ... More

MARKETING RESEARCH

DD holds its own against SET's Extraas
THE expectation and emotional fervour around the India-Pakistan match was at a high on March 1, and despite the hype and all the Extraaas on Max, DD put up a stronger showing that day. The average rating for the India-Pakistan match was ... More

BRANDS

At Marico, skin is in
Where synergies are non-existent, where the market is untested — that is where Marico's money is. It's a move analysts aren't upbeat about. But the cash-rich, debt-free company says if it's going to take a chance, it's going to be now. More

Going up in smoke
If the Centre goes ahead and bans cigarette advertising, it will mark the end of a promotional segment that saw the best of brand-building campaigns. More

Marico hikes Saffola prices
FOLLOWING the proposal to levy an excise duty of 8 per cent for edible oils, Marico Industries has increased the prices of its "healthy" Saffola brand of refined oil. Of its variants, while Tasty Blend has seen a price increase from Rs 70 to ... More

NEW PRODUCTS & SERVICES

LG launches Flatron LCD monitor
LG Electronics India Pvt Ltd has launched its 30-inch Flatron LCD monitor. According to a press release, this LCD monitor is so thin that it can be hung on the wall. It also comes with an optional mounting rack and stand. It can receive not ... More

Ford launches Ikon variant
FORD India launched a limited edition `Finesse' variant of its new Ford Ikon NXT in the Capital on Wednesday. The `Finesse' limited edition model features triangular front fog lamps, 13" alloy wheels, rear spoiler, body side mouldings, clear ... More

Fiat rolls out diesel Palio
FIAT India Pvt. Ltd (FIL) today unveiled the diesel version of the Palio and Adventure models, both of which hail from its Project 178 family. "This signifies 178's debut in the diesel segment,'' Mr Alberto Montanari, Chairman & Managing ... More