The Hindu Business Line : Friday, January 31, 2003

World Cup advertisers look to in-stadium ads, replay bugs — Steep tariff, ad clutter make alternatives attractive
WHAT do you remember from the ICC Championship in Sri Lanka - the LG ad or the animated SET-Max tiger? With just days to go for the World Cup, advertisers are braving steep ad tariffs and the questionable form of the Indian team to bet that ... More

RK Swamy/BBDO plans to focus on media-buying — Unveils new-look logo
A NEW-LOOK logo, a new division and a renewed focus on media buying are just a part of RK Swamy/BBDO's gameplan for the year. Sporting a new vertical logo design, a BBDO Worldwide initiative - with RK Swamy in black and BBDO alongside in a bigger ... More

Anand Bhardwaj to join Lowe
MR Anand Bhardwaj, earlier the Executive Vice-President (Marketing and Marketing Services) at Electrolux Kelvinator Ltd (EKL) is slated to join Lowe as Senior Associate Director in the first week of February. Mr Bhardwaj had started his career ... More

PROMOTIONS & OFFERS

Saurav team to sport Sahara's Amby Valley logo
DON'T be surprised to see your men in blue sporting a new logo when they step on the cricket field next month in South Africa. In a decision formally conveyed to Sahara India on Thursday, the International Cricket Council (ICC) has allowed the ... More

Radio cashing in on World Cup fever
ANGRY Ganeshan, Sidhuisms, what Yuvraj's girlfriend has to say about him, team profiles, and much more. Radio companies have gone into an overdrive to cash in on cricket mania. So from live commentary to Good Luck songs, it's all happening on the ... More

MARKET SHARES

SMS still eats into greeting cards biz
THERE has been nothing to celebrate this Christmas and New Year for the paper greeting card industry. Usually the peak period for sales clocking 25 per cent of the total business, it is the second consecutive year that the industry is ... More

Brand Quest

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