The Hindu Business Line : Saturday, December 21, 2002

Amrit Agro exits ethnic snacks biz
THE former parent of hugely successful Uncle Chipps potato chips, Amrit Agro Industries Ltd, (AAIL) has exited its traditional snacks business. Following the sale of Uncle Chipps to Pepsico's snacks arm, Frito Lays - AAIL, the erstwhile ... More

UDV may `twist' Smirnoff tale
The company has studied whether the launch of Twist will impact sales of Smirnoff Red. This is crucial as Smirnoff vodka is mainly consumed in India with lime as the mixer. More

EVENTS

AV Expo to showcase audio tech
NEW DELHI: India's largest audio visual and hi-fi exhibition, the AV Expo is being held in the Capital during December 20-22. An annual event organised by Tata Infomedia, is aimed at increasing the interaction between the industry ... More

Tie festival from tomorrow
MANGALORE: Planet Fashion and Peter England Mega Store will be conducting the `first-ever tie festival' in Mangalore between December 21 and January 21. A range of over 3,000 ties will be on display. It would include `handpainted ... More

ADVERTISING

Reliance Infocomm set for 4 m sq ft outdoor splash
RELIANCE Infocomm's foray into the basic telephony services, including limited mobility, will unleash a high voltage outdoor campaign that will wrap urban India in an unprecedented way. Not surprisingly, it is touted as the biggest in Indian ... More

P&G's Magic Moments
CHENNAI: Procter and Gamble Home Products has unveiled a new ad campaign, called Magic Moments, for its detergent brand, Advanced Ariel Compact. The Magic Moments ad communicates to housewives and mothers that the detergent washes ... More

PROMOTIONS & OFFERS

Jingle bells at Westside
CHENNAI: Westside, the lifestyle store, as part of its Christmas promotion, is giving a host of freebies this season. On every purchase over Rs 2,500, a watch is being given as a gift. Consumer making purchases over Rs 1,000 are ... More

Catch them young
CHENNAI: Parryware, the sanitaryware brand, in its attempt to reach out to kids (between 5 and 15 age group), is organising an event where children will be able to check their `hygiene quotient' - or their knowledge about hygiene. ... More

CHANNELS AND FRANCHISES

Hero Motors to focus on South
HERO Motors is making concerted efforts to penetrate the southern market by appointing more dealers and with a special focus on the rural segment, Mr Sanjay Bharadwaj, Senior Vice-president, Sales, has said. At a press meet here, he said the ... More

RETAILING

Trinethra plans to open 20 more outlets
TRINETHRA Super Market Ltd, a closely held public limited company, is planning to invest Rs 8 crore on opening 20 more outlets across the State in the next six months. The company, which currently has 49 outlets in Hyderabad, Secunderabad and ... More

NEW PRODUCTS & SERVICES

MTR launches soups
NEW DELHI: Consumers can now enjoy four new variants of soup following the launch of MTR Foods Ltd's Simply Tomato soup, Spicy Tomato soup, Mulligatawny soup and Spinach and Carrot soup. The MTR Soup concentrate claims to be "natural ... More

Brand Quest

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