Financial Daily from THE HINDU group of publications
Wednesday, Dec 04, 2002
Financial Daily from THE HINDU group of publications Wednesday, Dec 04, 2002 |
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Marketing
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New Products & Services Info-Tech - Telecommunications Idea Cellular launches new Zero Plan Our Bureau
HYDERABAD, Dec. 3 IDEA Cellular Ltd, has announced the launch of a new innovative plan— Zero Plan — for its post-paid subscribers that enables users to stay connected at zero monthly rental and with free incoming calls from three numbers of their choice from anywhere in the country. Under this new plan, subscribers can now talk more and pay only for the airtime usage and PSTN/landline charges, avoiding the monthly rental. Besides, zero plan offers the additional benefit of free incoming calls from any three numbers across the country, which could be either landline or cellular numbers. Mr Subbaraman Iyer, Vice-President, marketing and sales, Idea Cellular Ltd, in a statement said this is a very innovative plan, which not only eliminates monthly rental from the subscribers bills but will also ensure effective usage of the cellular phone. The airtime rat on this plan is Rs 3 per minute at a 60 second billing pulse. This plan, the company maintained is beneficial to subscribers whose minimum airtime usage touches Rs 450 on a billing cycle. This plan was introduced after a research of post-paid subscribers calling patterns and an analysis of cellular phone usage among its users in the region.
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