The Hindu Business Line : Friday, November 29, 2002

Sleeperettes for AI's first-class passengers
IN a "major thrust for image improvement" Air India will soon offer 180-degrees, flat bed seats in the first class on all its Boeing 747-400 aircraft. These aircraft are deployed on its Mumbai/Delhi-London/Paris-New York, Chicago/Newark routes. ... More

SS Music ties up with Hinduja to expand reach
"WE don't want be just a regional channel," says Mr Bryan Oliver Peppin, Manager - Programming & Production, Southern Spice Music (SS Music), a 24-hour multi-lingual music channel. And, in line with this thinking, the channel has tied up ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Parryware plans more customer care centres
PARRYWARE, the sanitary ware brand owned by EID Parry India Ltd, is all set to add to its existing network of customer care centres and is also looking at marketing this concept in a more aggressive manner. Mr G. Ramprasad, Vice-President, ... More

ADVERTISING

`Bush to cup', is how Tata Tea says it
FROM the bush to the cup: that is the thrust of the new communication for Tata Tea, the group's flagship brand that was relaunched recently with new packaging and advertising. The company has always emphasised the fact that its tea is sourced ... More

PROMOTIONS & OFFERS

Pepsi announces World Cup plans
PEPSICO India announced promotional plans for the cricket World Cup 2003 on Thursday. Mr Rajeev Bakshi, Chairman, PepsiCo India Holdings Pvt Ltd, announced that Pepsi would initiate a series of advertising campaigns and consumer promotions for ... More

Visa's World Cup offer
More

BRANDS

Brand consultancy Vahid Associates looks for partners
MR Vahid Mehrinfar, Executive Principal - Idea, Lowe Contexture, Bahrain (part of Lowe and Partners Worldwide), and Chief Brand Architect, Vahid Associates, a Bahrain-based strategic branding and communication firm, is seeking partnerships for ... More

NEW PRODUCTS & SERVICES

HPCL launches special oil for Kinetic scooters
HINDUSTAN Petroleum Corporatio Ltd (HPCL) in association with Kinetic Engineering ltd (KEL) has launched two engine oils - Kinetic Genuine Racer 2 and Kinetic Genuine Racer 4. The "specially formulated" oils have been developed in accordance ... More

Duke forays into jackets segment — Plans shirts, trousers
IN a move aimed at capitalising on the brand equity that exists for its No 1 selling T-Shirt Brand - Duke - in the country, the Rs 20-crore Duke Fashions (India) Ltd has forayed into the jackets segment under the Duke brand. The jackets ... More

Printer cartridge refill facility now at your doorstep
THERE is good news round the corner for all those who are continuously hassled by printer cartridges running dry and then having to make a decision on whether to go for a refill or settle for expensive OEM cartridges. The Pune-based Abee ... More

ICICI Bank launches ATM in Bengali
The bank today launched Bengali ATM transaction screens in the city, with the hope that it will be able to serve more customers who may prefer the language over English or Hindi. The Bengali screens will complement the bank's earlier efforts to ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Pick a Winner Stock Market Contest

Face recognition may be the next best biometric bet

`Insurance cos not fully armed to gauge corporate liabilities'

Forex reserves: From penury to plenty

Sharp rise in chilli exports

States oppose Kelkar on indirect taxes

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Nov. 17-Nov. 23
`Think coffee' pilot project launched

TV channels among biggest ad spenders in print media

Mudra takes plunge into DM with One-to-One