Financial Daily from THE HINDU group of publications
Monday, November 25, 2002
Financial Daily from THE HINDU group of publications Monday, November 25, 2002 |
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MARKETING STRATEGY Selling to seniors? Think `outside the box' THE face of cosmetics major L'Oreal in its global campaigns is 60-year-old French diva Catherine Deneauve — a break from the predictable path taken by most corporates who sport stereotypes to tap into the child, youth or yuppie segments. ... More ONLINE MARKETING Online sale of silk saris picking up ONLINE sales of silk saris have picked up this year and have reached the levels achieved in 2000, according to Mr M. Santosh Parekh of Tulsi Silks. (Last year, because of 9/11 there was a drop in online sales by almost 35 per cent.) Mr Parekh ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 17-Nov. 23 `Think coffee' pilot project launched TV channels among biggest ad spenders in print media Mudra takes plunge into DM with One-to-One |
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