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Thursday, July 04, 2002

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Radico plans new bottling tie-ups, more products
LIQUOR major Radico Khaitan, in a bid to meet demand, is planning five new bottling tie-ups within the next few months. Although not divulging the location of these plants, company officials said the new tie-ups would aid Radico in improving ... More

Amul finds cream in Gulf markets — Exports to be stepped up; warehouse in Jebel Ali
AMUL's long-life UHT milk, introduced recently in the UAE, has received a good response, expanding Amul's presence in the Gulf market, where it has carved out a sizeable niche market over the past few years. Amul's UHT (ultra high temperature) ... More

Star Plus signs on new content providers
IS Star Plus hedging its risks and not putting all its eggs in one basket? Why is Balaji Telefilms doing more soaps for rivals Zee and Sony? The media industry is in a churn. Star Plus seems to be reducing its dependence on Balaji Telefilms, ... More

ADVERTISING


Ministry takes a hard look at surrogate ads
A CRACKDOWN on surrogate advertising by cigarette and liquor companies is on, with the Information and Broadcasting Ministry (I&B) planning to bring advertisements of five brands under the magnifying glass. The Ministry has decided to take a ... More

PROMOTIONS & OFFERS


Panchakarma franchises from Pankajakasthuri
PANKAJAKASTHURI Herbals India, an ayurvedic products company based at nearby Poovachal, has chosen the franchisee route to set up a chain of `Panchakarma' centres which specialise in body cleaning methods according to typical ayurvedic ... More

Kid stuff
Characters from the Cartoon Network programmes sing and dance for schoolchildren in Kolkata on Wednesday. The cartoon channel kicked off one of its most exciting ground level initiatives titled `School is Cool', with Chennai as the launch pad. ... More

DIRECT MARKETING


Tupperware `flouting approval norms'
AS if the WorldCom and Xerox scams were not enough, another US-based company having operations in India, namely the $1-billion direct selling company dealing in plastic storage containers — Tupperware Corporation — is facing charges ... More

BRANDS


Goodricke finds a surfeit of 'Nargis' — To take over Project India Blend
GOODRICKE Group Ltd, which is in the process of becoming the sole owner of the Nargis tea brand, has found that six other companies had also registered the same brand for selling different sorts of commodities in the overseas markets. The ... More

Model Hunt in final stage
TWENTY youngsters have reached the finals of Lee's first Model Hunt. Lee had launched this nationwide Model Hunt to find an Indian face for the brand. The company had been promoting the event with a series of ads (print, TV and outdoor) and ... More


Brand Quest
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