![]() Financial Daily from THE HINDU group of publications Saturday, May 11, 2002 |
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MARKETING STRATEGY Pepsi aiming for bigger Slice of market with cartons PEPSICO India's new line for Slice, the carbonated soft drink major's juice drink brand, went on stream today at the Ravi Jaipuria-owned Devyani Beverages plant at Greater Noida. The manufacturing line for Slice in cartons has been installed at ... More ADVERTISING Coke hopes to steal thunder with new thanda campaign IF it's working, do it again. Carbonated soft drinks major Coca-Cola India is now planning Part II of its successful `thanda matlab Coca-Cola' television campaign. Industry sources told Business Line that based on high ratings and ... More RETAILING BPCL plans `Pure for Sure' in more outlets ENCOURAGED by the success of the `Pure for Sure' (PSF) movement (under which customers are guaranteed right quality supply of fuel in the right quantity), Bharat Petroleum Corporation Ltd (BPCL) proposes to expand it to cover retail outlets ... More MARKETING RESEARCH `Pharma retail chains will replace corner chemists' IMAGINE walking into a one-stop shop for all your healthcare needs. Going by an ORG-Marg study on the emerging scenario of pharma retailing in the country, small chemists are likely to close shop with the emergence of big retail pharma chains ... More NEW PRODUCTS & SERVICES LG hopes to sell 2.5 lakh colour TVs before June-end LG Electronics India Ltd (LGEIL) hopes to achieve a turnover of Rs 2,700 crore in 2002, up from Rs 2,216 crore recorded in 2001. This year, 45 per cent of the turnover will accrue from sales of colour televisions (CTVs), according to Mr ... More
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