Financial Daily from THE HINDU group of publications
Wednesday, Jan 28, 2004

Port Info

Group Sites

Tenth Anniversary Special - Corporate

Star Network: Shining bright

S. Vaidya Nathan

MORE and more Indians are seeing stars. The Star Network now enjoys unmatched viewership and this has been achieved with élan, despite a belated entry into the Hindi entertainment space. It has done so amidst intense competition, unlike the dominance established by the Zee group in the early 1990s when Doordarshan was the lone player.

The other channels in the Star network, too, have sizeable viewership, but it is around Star Plus that much of the success is built. Breaking a long-standing relationship with the Zee group, Star struck out independently in Hindi entertainment five years ago, and made a success out of it.

Aided by the casting coup of getting Amitabh Bachchan to anchor Kaun Banega Crorepati, and the long-running family soaps — Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki produced by Balaji Telefilms — Star Plus dominates the weekday evening prime time viewing.

Over the past three years, it has found a place in the list of top 100 programmes. Its competitors — Sony and Zee — have tried to replicate the success through game shows and soaps. But not with much success; Sony has, however, enhanced its viewership on prime time on weekends. And despite three rounds of programme revamp, Zee is still grappling for a formula to regain share in a market that it once monopolised.

The success of the StaSports-ESPN alliance is not a surprise in a cricket crazy country; rising viewership for other sports such as motor racing, tennis, golf and football have also helped improve ratings.

That the group has made a success of its foray into the Hindi news space with Star News only shows how well it has its fingers on the pulse of the viewers.

Article E-Mail :: Comment :: Syndication

Stories in this Section
Fixed-income investing — Fading glitter of debt

Telecom: Finally, the right connection
`Agriculture is backbone of livelihood security system' — Dr M. S. Swaminathan, Chairman, MSSRF
Agriculture: Sowing the seeds of strength
The progression to prosperity
Auto revolution rolls on
A patient wait for change, rewarded
India Inc Shining bright
Reliance: Reaching out
Tata Motors: India's own wheels
Infosys: The growth program
Jet on golden wings
Dr Reddy's: Health capsule
Bharti Tele-Ventures: Wireless strength
Star Network: Shining bright
Corporate India, lean and mean
Disinvestment: A best-seller idea
`India is a bigger market for IT than any other' — Mr F. C. Kohli, former Deputy Chairman, Tata Consultancy Services
India in the era of economic reforms
The unfinished agenda
From crisis to confidence
Touching the rural landscape
Reforms, for and by a billion people
Engineering costs and going places
The fall and rise of mutual funds
UTI's stormy passage
Well of paradoxes
`Real liberalisation yet to happen for oil PSUs' — Mr K. N. Venkatasubramanian, Chairman, Gulf Oil
Health and glow of pharma
The politics of economics: Little pain, much gain
Power: Fixing the fuse
`Broadcast is just beginning to evolve' — Mr Kalanithi Maran, CMD, Sun Netowrk
It is show time in media
On a hard drive
Coding success in software
Cooperatives: Milking the challenge
HDFC: Strong financial franchise
National Stock Exchange: The real bull
NSE: Clicking on with investors
A rare moment
No shying away from enterpise
For Indian industry, a leap of faith
Breaking the barriers, to globalise
The Maharaja is grounded
After a rich harvest
For rural India, opening a new chapter
Reaching for the pot of gold
A jump of joy at first signs of peace in Kashmir
Longing for that cup
More power from the sun
Clouds there are but sun will shine through
Window to a different world
Barrelling along to a faster age
Financial and business media — Facing the future, filling new niches
Secondary market: Up from the downs
Primary market: Reforms after excesses
Offers that left a mark
From badla to derivatives
Small investor, big risk appetite
Hate it, fear it, but equity's the way to go
Regulators: Lording it over, benignly
When consumers flexed their muscle
Advertising: Where change is a constant
The Korean high tide
All are necessities of life now
Coffee: Life in a new brew

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line