Business Daily from THE HINDU group of publications
Friday, Jul 27, 2007

Cross Currency

Group Sites

Marketing - Retailing
States - Karnataka
GKB Opticals plans to expand retail outlets

Our Bureau

Bangalore, July 26 GKB Opticals claims a sizeable share of business from the information technology sector for its prescription eyeware. Software professionals exposed to the rigours of visual concentration use spectacles largely for vision corrections, said a senior company executive.

GKB, under its ‘Mission Vision, provides free eye screening programme to leading IT companies, said Mr H.V.N. Raj, General Manager (Sales), as an adjunct to its regular marketing strategy to augment its sales.

Mr Raj told mediapersons here on Wednesday that at least 20 per cent of the screened candidates were found to be needing lenses to correct vision deficiencies.

The Kolkata-based ophthalmic lenses manufacturing and dispensing company plans to expand its retail outlets to 150 in three years to cash in on the increasing awareness about quality lenses, Mr Raj said adding that GKB plans to add 15 more company owned stores before the end of the year.

GKB, which expects a 30 per cent growth in its business, expects its turnover to touch Rs 60 crore during 2007-08.

It plans to build up it commercial campaign to 08build its brand apart from highlighting the bouquet of leading international brands like Seiko, Rodenstock (Germany), Gucci and Armani.

With its fully equipped hi-tech eye testing equipment, GKB has installed an advanced screening machine called, the Digital System Chart form Japan to provide a precision evaluation of the status of vision.

More Stories on : Retailing | Glass | Karnataka

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Awards for Henkel

‘Indecent’ undergarment ads banned
IOC, IBP retail merger nearing completion
Red Tape plans 16 more exclusive outlets
GKB Opticals plans to expand retail outlets
‘Tata Tea is No 1 in packet tea’
Bisleri aims at 78% growth
Gokaldas Images to create exclusive brands for retailers
Arvind may bring in another global brand
New role for Sonal at Bates Asia
V-Kool unveils sun-control films range

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line