Business Daily from THE HINDU group of publications
Wednesday, Dec 27, 2006

Cross Currency

Group Sites

Home Page - Software
Info-Tech - Outlook
Industry & Economy - SSI
SAP bets big on small, medium size firms

T.E. Raja Simhan

Aims to achieve 15,000 customers by 2010



Chennai , Dec. 26

It took 10 years for SAP AG, a $10-billion German software maker, to get 1,500 customers in India. However, it aims to reach 15,000 in the next four years, with 50 per cent of them in small and medium size businesses (SMBs). "This is our vision and we can achieve it with India offering enormous business opportunity," said Mr Alan Sedghi, President and CEO, SAP India Pvt Ltd.

The German company said globally it would like to have around 1,50,000 customers by 2010. "We would like to have around 10 per cent of the total clients," he told Business Line on the sidelines of the India Finance Forum organised by the Confederation of Indian Industry here last week.

India is among the top eight strategic markets for SAP globally, he said.

Major push

Mr Sedghi said SAP India, which also caters to markets in neighbouring countries such as Sri Lanka and Bangladesh, would give a major push towards SMBs. The SMBs in India are beginning to realise the need for technology to compete with domestic companies and global players. SAP has solutions tailor-made for SMBs, he said.

"In the next three to four years, growth for us would come from SMBs in India. We hope SMBs to be around 50 per cent of our total customers from the present 30 per cent. This does not mean business from large customers would slow down. This segment will also grow," he said.

SAP provides business software comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management. More than 34,600 customers in 120 countries run SAP applications from solutions addressing the needs of small and medium size businesses, he said.

Strategic hub

It may be recalled that recently Mr Henning Kagermann, CEO and Executive Board Member, SAP, announced the company's plans to invest $1 billion over the next five years to expand its presence in India. This is part of the SAP's decision to make India a strategic hub in the Asia-Pacific.

SAP has around 3,500 employees, including in research and development and sales.

More Stories on : Software | Outlook | SSI

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Rain & sleet in North, alert on fog

Daewoo buy: Videocon seeks 13 pc discount on agreed price
GMR-Siemens to redefine airport experience in Hyderabad
`We cannot go back on Singur'
SAP bets big on small, medium size firms
Sensex gains 236 points; volumes remain low
SBI hikes lending rates by 50 basis points
`Banks' deposit mop-up unlikely to affect MFs'
`Virus threats, spam to remain areas of security concern in '07'
Govt may allow FDI in sector-specific retail trade
Retail sector sees big bucks, big players in 2006

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line