Business Daily from THE HINDU group of publications Thursday, Nov 30, 2006 ePaper |
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Corporate
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Alliances & Joint Ventures Marketing - Strategy Web Extras - Hotels Hilton Hotels, DLF join hands Our Bureau
New Delhi , Nov. 29 Hilton Hotels Corporation has announced that it would create a joint venture company here with DLF Ltd (DLF) to develop and own 75 hotels and service apartments over the next seven years. The initial stage of the joint venture will see 20 hotels coming up across the country including Chandigarh, Chennai and Kolkata.
DLF will hold a 74 per cent stake in the joint venture company with Hilton holding a minority stake. Over the next five-to-seven years Hilton plans to invest $143 million in the JV company, before consideration of debt.
The company has said that the JV-owned hotels will represent several brands including Hilton, Hilton Garden Inn, Homewood Suites by Hilton and Hilton Residences. The JV company will develop and build these properties while Hilton will manage them.
At present through its alliance with East India Hotels, Hilton Hotels Corporation has nine existing franchised hotels here under the Trident and Hilton brands. Besides, another hotel is currently being developed by EIH and will be franchised as a Trident Hilton. These properties are managed by EIH while Hilton is responsible for international marketing, promotion and reservations through its global network.
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