Business Daily from THE HINDU group of publications
Friday, Nov 24, 2006
ePaper


News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Industry & Economy - Foreign Trade
States - Gujarat
Gujarat speaks Chinese to woo investors

Shailesh Menon

Mumbai , Nov. 23

Mr Wang Dinglin, Chairman, Sino-Australia Investment Company, who tried all his `techie' instincts and failed to switch on the electronic translator, decided instead to pose for a few photographs.

Mr Wang, like many in the visiting Chinese delegation, did not know English. He sat clueless (like several of his friends) throughout the presentations (delivered in English) detailing investment opportunities in Maharashtra and West Bengal.

Presentations on investment opportunities in India sounded rather Greek to him. But Mr Wang sat quietly in his chair, trying to make out what the speakers were saying.

But when Mr Arvind Agarwal, Commissioner - Industries, Gujarat, began his presentation with a short film in Chinese, highlighting the positives of the State as an industrial and business hub, Mr Wang and many others of his delegation sat upright in their chairs and were all ears.

The presentation detailed every aspect of opportunity in Gujarat with eye-catching multi-lingual sub-titles. The short film also had Mr Scott R. Bayman of GE India, Mr Akira Kamitani of Hitachi Home and Life Solutions and Mr Dale F. Morrison, CEO, McCain Foods, touting Gujarat as a good investment destination.

The film ended welcoming all the visiting delegates for the upcoming Global Investors' Summit, organised by the Gujarat Government in January 2007.

Talking to Business Line after the presentation, Mr Agarwal said, "Yes, we are keen on more foreign investments in Gujarat. Language should never be a barrier to potential investors, hence, this presentation in Chinese."

Gujarat even distributed brochures and booklets in Chinese to the delegation.

The Gujarat Government has a separate Industrial Extension Bureau (INDEXTB) to promote the State as an investment destination.

"We use several such marketing techniques to promote our brand "Vibrant Gujarat'. We have also prepared a `Perception Booklet' that speaks about the experiences of entrepreneurs who have set up shop in Gujarat. INDEXTB also has several `entrepreneur brand ambassadors' to speak about the State's investment opportunities,'' said Mr Kalpesh Sheth, Deputy Manager - Marketing, INDEXTB.

More Stories on : Foreign Trade | Gujarat

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
FIIs' investment in Yes Bank


Rubber goods sector seeks review of all dumping levies
`Dealer to be penalised for violating sales tax norms'
Sweet `n' sour
Gujarat speaks Chinese to woo investors
Relax restrictive rules, Indian CEOs tell China
EU team visits Vizag fishing harbour, seafood units
Opportunities for trade in services with China: CII survey
Hu's `Panchsheel' to boost bilateral trade
Rlys serves special menu for diabetics, heart patients
`India as a phenomenon was waiting to happen'
AP working on aerospace SEZ, foundry park
Cabinet approves IPOs of three power PSUs
`More jobs only if Govt speeds up infrastructure projects'
No overall LPG shortage in the country, says Minister
ONGC likely to win 24 blocks in sixth round
When jaws dropped...
Essar Steel, Sinosteel in talks to set up plants
Plea to constitute VAT panel
SMEs urged to tap opportunities in non-destructive testing
Pure water at Rly stations for Rs 3 soon
IIM-K's Opus meet begins tomorrow
BL Club lecture today
Space Hospitals in tie-up with Amrita Institute
Realty meet in Delhi on Dec 1
ICICI Bank may lend Rs 750 cr to White Field Paper's SEZ
`Nanotech funding has gone up substantially'
Minister confident of new mines policy by March
`Govt to define civil aviation, set FDI limits in connected sectors'
UK Minister holds talks on investment in Bengal
Left-affiliated unions hold rally


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line