Business Daily from THE HINDU group of publications
Wednesday, November 22, 2006
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MARKETING

STRATEGY
One year life cover an SMS away
Two Aditya Birla group companies — Birla Sun Life Insurance and Idea Cellular, today announced a strategic alliance that seeks to provide a host of new services. The first such is a one-year life insurance cover for Idea mobile ... More

Radio Mirchi in more cities
Radio Mirchi 98.3 FM has announced its entry into 22 new cities including Nagpur, Lucknow and Surat. "We are in the process of hiring professionals with a wealth of experience and knowledge for key positions such as station ... More

Hunter Douglas Window to target residential segment
Plans to open 15 galleries this fiscal More

Max New York Life ties up with AP rural bank
Max New York Life and Adilabad District Cooperative Central Bank Ltd on Wednesday announced a strategic tie-up to sell life insurance products through the rural bank. The tie-up will strengthen the insurance company's rural presence in Andhra ... More

REGULATORY BODIES & RULINGS
New cable TV tariffs for commercial subscribers
The Telecom Regulatory Authority of India (TRAI) has issued new tariff orders for broadcasting and cable television services in CAS notified areas and non-CAS area with respect to commercial subscribers. According to the new order, commercial ... More

TRAI steps in to curb telemarketing calls
Proposes to set up national do-not-call registry More

CUSTOMER RELATIONSHIP MANAGEMENT
SBI Karnataka circle to focus on customer service
More

CHANNELS AND FRANCHISES
Great Eastern Energy, Indian Oil enter pact
Great Eastern Energy Corporation Ltd (GEECL) plans to form joint venture with IOC for marketing and distribution of city gas and compressed natural gas (CNG) in the Durgapur-Asansol industrial belt in West Bengal, according to a GEECL release. ... More

RETAILING
Godrej Aadhaar, HPCL tie up
Godrej Aadhaar, the agri services-cum-retail initiative of Godrej Agrovet Ltd (GAVL), on Tuesday signed an agreement with Hindustan Petroleum Corporation Ltd (HPCL) to establish the Aadhaar Express, small format Godrej Aadhaar stores, at HPCL's ... More

Siri Mahamart unveils Rs 100-cr retail plan
To set up chain of hypermarkets, supermarkets in AP More

BRANDS
Ownership change not to impact Reader's Digest operations in India
Efforts on to increase offerings from non-magazine business More

NEW PRODUCTS & SERVICES
Unit-linked insurance for kids
Kotak Mahindra Old Mutual Life Insurance has launched a unit-linked insurance plan for children. Called `Headstart', it is available in two variants: `Future Protect,' which offers an investment and risk protection package, and `Assure Wealth' ... More

Airtel voice SMS in Kerala
Airtel has announced the launch of Voice SMS in Kerala, which enables the users to message in their own voice and in the language of their choice. It is a short voice message service based on the `talk and listen' messaging ... More

`Airtel Song Catcher'
Airtel, a leading mobile services provider, launched the country's first-ever instant music on mobile `Airtel Song Catcher', here on Tuesday. Powered by music recognition technology from SK & CC, South Korea, the new facility ... More

Rechargeable batteries
MS TOMOYO NONAKA, Chairperson, Sanyo Electric Co Ltd, with Mr Keiji Oshima, Chief Operating Officer, Sanyo-BPL Private Ltd, at the launch of Eneloop ready-to-use rechargeable batteries in Mumbai on Tuesday. ... More






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